Is yellow christmas lights profitable to sell on Amazon United States?

The niche generates $89K/yr across 53 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (47/100).

How competitive is the yellow christmas lights niche?

34 brands and 47 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in yellow christmas lights?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 4.0%.

When does demand for yellow christmas lights peak?

Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.

What does it cost to enter the yellow christmas lights niche?

Listings span $4.48–$32.63; the average listing price is $14.56 (sweet spot $15–$100). The average incumbent carries 2,471 reviews — the moat a new listing must climb.

yellow christmas lights

Skip it

Soft demand (-9.4% this quarter) — this niche doesn't clear our bar today.

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Avg price

Good$14.56

avg listing price — sweet spot $15–$100

Price range

Good$4.48–$32.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,471.21

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Bad$89K

$89K/yr · 190K searches

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, yellow christmas lights is a $89K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

yellow christmas lights market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $182K–$218K; units × avg price
Conversion rate: 3.2%
Avg BSR: #279
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.9%
Avg brand age: 48 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

61%

Top 20: 89%

Top-5 click share

36%

Top 20: 70%

Open market

36%

LAMPHOME40%
UVTaoYuan9%
612 Vermont5%
easeking4%
Minetom4%
HAMRVL3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Open Trend

Top yellow christmas lights search terms

yellow light17K/yr +26.8%0.7% conv.
yellow led lights21K/yr -11.8%1.4% conv.
yellow lights20K/yr -28.9%2.0% conv.
yellow string lights15K/yr -3.3%3.4% conv.
yellow christmas lights39K/yr -16.7%4.4% conv.
luces led amarillas4K/yr -0.3%0.3% conv.
gold christmas lights32K/yr -10.2%4.9% conv.
luces amarillas3K/yr +28.3%1.0% conv.
yellow led light3K/yr -11.5%0.8% conv.
led lights yellow3K/yr +7.0%0.3% conv.

All search terms

Top yellow christmas lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LAMPHOME Christmas String Light 100 Count Incandescent Mini String Light for Indoor & Outdoor Use (Yellow)

LAMPHOME$11.694.2★3,332 rev

LAMPHOME Yellow Easter Lights 100 Count 19.6 Feet Incandescent Bulb Mini Golden String Lights for Indoor Christmas Tree Garland Birthday Wedding Party Festival Decoration White Wire

LAMPHOME$10.684.4★1,132 rev

LED Strip Lights 24V COB Gold Yellow Lighting16.4ft (No Power Supply)

UVTaoYuan$16.643.0★2 rev

easeking LED Sunset Lamp - Sunset Lights Night Lights LED Projector Floor Lamp Atmosphere Light Night Light for Bedroom Livingroom Party Bar Store USB Charging

easeking$10.224.5★416 rev

LAMPHOME 100 LED 33FT Fairy Lights Battery Operated with Remote Mini Starry String Lights Multi Functions & Timer Twinkle Light for Christmas Home Bedroom Wedding DIY Centerpiece Decor Yellow

LAMPHOME$9.214.5★368 rev

Newest

by launch date

LED Strip Lights 24V COB Gold Yellow Lighting16.4ft (No Power Supply)

UVTaoYuan$16.642 rev

6mo ago

LAMPHOME 26Ft ST38 Outdoor String Lights Yellow Patio Lights with 12+1 ST38 Edison Bulbs LED Shatterproof String Lights for Outside Bistro Christmas Patio Party Decorations

LAMPHOME$18.0580 rev

8mo ago

LAMPHOME Yellow Easter Lights 32.5FT 100 LED Mini String Lights with 16 Light Modes Yellow Fairy Lights Plug in for Outdoor Xmas Trees Garland Wreath Holiday Easter Decorations

LAMPHOME$13.64222 rev

11mo ago

LAMPHOME 100 LED 33FT Fairy Lights Battery Operated with Remote Mini Starry String Lights Multi Functions & Timer Twinkle Light for Christmas Home Bedroom Wedding DIY Centerpiece Decor Yellow

LAMPHOME$9.21368 rev

11mo ago

Brightown 300 LED Fairy Curtain Lights 9.8ft x 9.8ft String Lights

Brightown$8.371,214 rev

1y ago

What buyers say about yellow christmas lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow30%

“Nice glow”

Color10%

“Beautiful color”

Quality-Overall10%

“Good quality”

Value For Money8%

“Fair price”

Advertised Vs Actual Product5%

“Just as advertised”

Assembly/Installation3%

“Very easy to set up”

Remote Control3%

“Remote works very well”

Ease Of Use3%

“Easy to Use”

Durability2%

“very durable”

Size-Overall2%

“Fits and works well at a great price”

What buyers complain about

Durability18%

“Died after 2 days”

Quality-Overall9%

“Disappointed in the lack of quality control”

Functionality-Overall9%

“Didn't work”

Brightness/Shine/Glow8%

“now the brightness is low”

Bulb Flicker/Dimming/Color6%

“while theyve dimmed slightly”

Color6%

“Little different color”

Battery Life5%

“Dont have a long battery life”

Value For Money2%

“Spend a little more”

Size-Overall2%

“They are tiny”

Ease Of Use2%

“Way too much trouble”

Top return reasons

Size-Overall17%

Brightness/Shine/Glow14%

Color14%

Bulb Flicker/Dimming/Color10%

Advertised Vs Actual Product10%

Functionality-Overall9%

Defective Material/Parts5%

Value For Money4%

Socket/Port/Plug2%

Quality-Overall2%

Common questions

Is yellow christmas lights profitable to sell on Amazon United States?: The niche generates $89K/yr across 53 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (47/100).
How competitive is the yellow christmas lights niche?: 34 brands and 47 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in yellow christmas lights?: Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 4.0%.
When does demand for yellow christmas lights peak?: Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
What does it cost to enter the yellow christmas lights niche?: Listings span $4.48–$32.63; the average listing price is $14.56 (sweet spot $15–$100). The average incumbent carries 2,471 reviews — the moat a new listing must climb.