Is yellow brick road profitable to sell on Amazon United States?

The niche generates $76K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (36/100).

How competitive is the yellow brick road niche?

9 brands and 11 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in yellow brick road?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 5.3% — above our launch gate.

When does demand for yellow brick road peak?

Demand peaks in Oct–Nov; the busiest month runs 5.4× the quietest.

What does it cost to enter the yellow brick road niche?

Listings span $6.20–$32.85; the average listing price is $16.29 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.

yellow brick road

Skip it

Soft demand (-25.7% this quarter) — this niche doesn't clear our bar today.

Review moat

Great125.87

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.29

avg listing price — sweet spot $15–$100

Price range

Good$6.20–$32.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — a locked-up shelf

Brand share

Bad90%

top-5 brand share — brand-locked demand

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Market size

Bad$76K

$76K/yr · 106K searches

Growth

Bad-25.7%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, yellow brick road is a $76K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

yellow brick road market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $81K–$98K; units × avg price
Conversion rate: 4.4%
Avg BSR: #2,398
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 2.9%
Avg brand age: 28 months
Avg seller age: 218 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Jectivs65%
Afniimyapt7%
Dunzoom7%
TaoBary7%
Preboun4%
Vohado3%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 5.4×

Open Trend

Top yellow brick road search terms

yellow brick road48K/yr -19.3%3.9% conv.
yellow brick road floor runner33K/yr -34.4%5.1% conv.
yellow brick4K/yr -21.2%0.1% conv.
yellow brick road rug5K/yr -5.5%0.4% conv.
yellow brick road runner7K/yr -17.7%3.7% conv.
yellow brick road table runner5K/yr -48.9%5.6% conv.
yellow brick road decorations3K/yr -29.4%1.4% conv.

All search terms

Top yellow brick road products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3Pcs Total 4.5x27 Feet Yellow Brick Road Floor Runner for Wizard Oz Party Decorations Long Disposable Brick Stone Wall Backdrop Tablecloth for Halloween Princess Cosplay Medieval Castle Party Supplies

Jectivs$9.994.2★254 rev

4.5 x 100 Feet Yellow Brick Road Floor Runner for Wizard Party Decorations Roll of Disposable Brick Stone Wall Backdrop for Photography for Halloween Princess Cosplay Medieval Castle Party Decorations

Jectivs$31.554.4★114 rev

4Pack Yellow Brick Road Runner and Emerald Castle Backdrop for Wizard Party Decorations Yellow Brick Stone Road Leading Emerald Castle Rainbow Background for Photography Halloween Princess Party Decor

Jectivs$21.364.6★136 rev

1 Pcs 4.5 x 9 Feet Yellow Brick Road Floor Runner for Wizard Oz Party Decorations Large Disposable Brick Stone Wall Backdrop Tablecloth for Halloween Princess Cosplay Medieval Castle Party Supplies

Jectivs$6.204.2★254 rev

100 Ft x 54 Inch Yellow Long Floor Runner Carpet with Cutter Box Large Yellow Brick Wall Backdrop Tablecloth Roll for Halloween Birthday Party Decorations Supplies

Afniimyapt$29.275.0★1 rev

Newest

by launch date

100 Ft x 54 Inch Yellow Long Floor Runner Carpet with Cutter Box Large Yellow Brick Wall Backdrop Tablecloth Roll for Halloween Birthday Party Decorations Supplies

Afniimyapt$29.271 rev

4mo ago

Tinideya Yellow Brick Party Decoration 118 x 39 Aisle Runner Carpet for Wizard Decorations Baby Shower Tea Party Backdrop

Tinideya$18.271 rev

8mo ago

Dunzoom Yellow Brick Floor Runner Wizard Party Decorations Wall Backdrop Photography Princess Party Supplies for Halloween Cosplay (3.28 x 16.4 ft)

Dunzoom$9.9925 rev

8mo ago

Kochorie 100 Ft x 54 Inch Yellow Brick Road Tablecloth Roll with Cutter Box Disposable Large Stone Brick Floor Runner Wall Backdrops Tablecover for Halloween Medieval Princess Wizard Party Decorations

Kochorie$32.85604 rev

11mo ago

Preboun Yellow Brick Floor Runner for Wizard Party Decorations 47 x 118 Inches Long Yellow Brick Stone Wall Backdrop Tablecloth for Halloween Princess Cosplay Medieval Castle Party

Preboun$15.6815 rev

1y ago

What buyers say about yellow brick road

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Quality big bright banner”

Advertised Vs Actual Product10%

“Better than anticipated”

Durability10%

“Very durable”

Fun/Entertainment Experience9%

“Its fun and can brighten up any occasion”

Weather Proof7%

“Perfect for a non-windy day”

Color7%

“Love the color”

Strength7%

“it held up pretty well to about 100 feet”

Ease Of Cleaning2%

“it came off easily and cleanly”

Grip2%

“Not slippery at all just make sure to add tape to floor”

Adhesion/Stickiness2%

“Stays strong and tape cleaned up well on wood floors”

What buyers complain about

Size-Overall19%

“The banner is huge”

Advertised Vs Actual Product17%

“Yellow brick not rug. Just plastic tablecloths thought it was rug.”

Durability17%

“Broke down easily”

Material Quality8%

“Not exactly what I thought it was via the material”

Color8%

“Color looks more orange than yellow”

Strength8%

“JUNK”

Thin4%

“Slippery and thin”

Display-Overall4%

“Display only”

Value For Money3%

“Not worth spending money on them”

Quality-Overall3%

“This was not good quality at all”

Top return reasons

Material Quality25%

Thin12%

Color11%

Size-Overall11%

Quality-Overall6%

Functionality-Overall6%

Advertised Vs Actual Product6%

Value For Money4%

Strength3%

Grip3%

Common questions

Is yellow brick road profitable to sell on Amazon United States?: The niche generates $76K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (36/100).
How competitive is the yellow brick road niche?: 9 brands and 11 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in yellow brick road?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 5.3% — above our launch gate.
When does demand for yellow brick road peak?: Demand peaks in Oct–Nov; the busiest month runs 5.4× the quietest.
What does it cost to enter the yellow brick road niche?: Listings span $6.20–$32.85; the average listing price is $16.29 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.