Yellow Brick Road
FailDemand is soft, at -25.7% this quarter, so Yellow Brick Road is a Fail.
- Flapen Score
- 36 / 100Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 4836
- Market size
- $76K/yr106K searches / yr
- 90-day growth
- -25.7%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 11 sellers
Flapen Score
Yellow Brick Road against its category
The dotted line is the Tools & Home Improvement average. Past it, Yellow Brick Road is stronger. Inside it, weaker.
Market
The Yellow Brick Road market on Amazon at a glance
Shoppers on Amazon United States searched for Yellow Brick Road 106K times last year and spent an estimated $76K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -25.7%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $76Ka year
- Peak month
- October5.4× the quietest month
- Top search term
- yellow brick road48K searches a year
02 · Price
A sale here is worth $16.29.
Listings sell for $16.29 on average, from $6.20 to $32.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.29 that is $2K to $4K a year per listing.
- Average price
- $16.29inside the $15 to $100 sweet spot
- Price range
- $6.20–$32.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #2,398 within Wallpaper & Wallpapering Supplies. It carries 126 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #2,398in Wallpaper & Wallpapering Supplies
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 126per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Yellow Brick Road products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
3Pcs Total 4.5x27 Feet Yellow Brick Road Floor Runner for Wizard Oz Party Decorations Long Disposable Brick Stone Wall Backdrop Tablecloth for Halloween Princess Cosplay Medieval Castle Party Supplies
- Price
- $9.99
- Rating
- 4.2/5
- Reviews
- 254
- Age
- 3y ago
4.5 x 100 Feet Yellow Brick Road Floor Runner for Wizard Party Decorations Roll of Disposable Brick Stone Wall Backdrop for Photography for Halloween Princess Cosplay Medieval Castle Party Decorations
- Price
- $31.55
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 1y ago
4Pack Yellow Brick Road Runner and Emerald Castle Backdrop for Wizard Party Decorations Yellow Brick Stone Road Leading Emerald Castle Rainbow Background for Photography Halloween Princess Party Decor
- Price
- $21.36
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 3y ago
1 Pcs 4.5 x 9 Feet Yellow Brick Road Floor Runner for Wizard Oz Party Decorations Large Disposable Brick Stone Wall Backdrop Tablecloth for Halloween Princess Cosplay Medieval Castle Party Supplies
- Price
- $6.20
- Rating
- 4.2/5
- Reviews
- 254
- Age
- 3y ago
100 Ft x 54 Inch Yellow Long Floor Runner Carpet with Cutter Box Large Yellow Brick Wall Backdrop Tablecloth Roll for Halloween Birthday Party Decorations Supplies
- Price
- $29.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Trending
90-day click momentum100 Ft x 54 Inch Yellow Long Floor Runner Carpet with Cutter Box Large Yellow Brick Wall Backdrop Tablecloth Roll for Halloween Birthday Party Decorations Supplies
- Price
- $29.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Brick Road Gold Yellow Unisex Adjustable Surgical Sweatband - Elastic Bandage Cap - Scrub Caps for Nurse Working Cap
- Price
- $13.80
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago
4.5 x 100 Feet Yellow Brick Road Floor Runner for Wizard Party Decorations Roll of Disposable Brick Stone Wall Backdrop for Photography for Halloween Princess Cosplay Medieval Castle Party Decorations
- Price
- $31.55
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 1y ago
Tinideya Yellow Brick Party Decoration 118 x 39 Aisle Runner Carpet for Wizard Decorations Baby Shower Tea Party Backdrop
- Price
- $18.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Dunzoom Yellow Brick Floor Runner Wizard Party Decorations Wall Backdrop Photography Princess Party Supplies for Halloween Cosplay (3.28 x 16.4 ft)
- Price
- $9.99
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 8mo ago
Newest
by launch date100 Ft x 54 Inch Yellow Long Floor Runner Carpet with Cutter Box Large Yellow Brick Wall Backdrop Tablecloth Roll for Halloween Birthday Party Decorations Supplies
- Price
- $29.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Tinideya Yellow Brick Party Decoration 118 x 39 Aisle Runner Carpet for Wizard Decorations Baby Shower Tea Party Backdrop
- Price
- $18.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Dunzoom Yellow Brick Floor Runner Wizard Party Decorations Wall Backdrop Photography Princess Party Supplies for Halloween Cosplay (3.28 x 16.4 ft)
- Price
- $9.99
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 8mo ago
Kochorie 100 Ft x 54 Inch Yellow Brick Road Tablecloth Roll with Cutter Box Disposable Large Stone Brick Floor Runner Wall Backdrops Tablecover for Halloween Medieval Princess Wizard Party Decorations
- Price
- $32.85
- Rating
- 4.7/5
- Reviews
- 604
- Age
- 11mo ago
Preboun Yellow Brick Floor Runner for Wizard Party Decorations 47 x 118 Inches Long Yellow Brick Stone Wall Backdrop Tablecloth for Halloween Princess Cosplay Medieval Castle Party
- Price
- $15.68
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
11
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
7%
- Jectivs65%
- Afniimyapt7%
- Dunzoom7%
- TaoBary7%
- Preboun4%
- Vohado3%
- Open — no brand owns it (3 brands, 7%)
Demand
Yellow Brick Road search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 5.4×
Search terms
Top Yellow Brick Road search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yellow brick road48K/yr
- yellow brick road floor runner33K/yr
- yellow brick4K/yr
- yellow brick road rug5K/yr
- yellow brick road runner7K/yr
- yellow brick road table runner5K/yr
- yellow brick road decorations3K/yr
Reviews and returns
What reviews say buyers love and hate about Yellow Brick Road
We read the reviews and the return reasons for every product selling here.
“The banner is huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Solar Outdoor Lights
$30.2M/yr+39.8%
Solar Watering Can with Cascading Lights
$304K/yr+124.3%
Solar Flowers
$607K/yr+52.0%
Flex Seal
$2.6M/yr+71.6%
Black and Decker 20v Lithium Battery
$2.0M/yr+92.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yellow Brick Road questions
Answered from the same tracked data.