yard paint
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$21.22avg listing price — sweet spot $15–$100
Price range
Great$8.95–$81.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,209.7avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Market size
Bad$93K$93K/yr · 59K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yard paint is a $93K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
yard paint market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $106K–$127K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 57%
- Out of stock
- 5.9%
- Avg brand age
- 64 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
54
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
0%
- Seymour72%
- Seymour Paint12%
- Rust-Oleum6%
- Generic5%
- STANIOS INDUSTRIAL SUPPLY4%
- Petra1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 34 weeks — +15.7% search growth over the last 90 days.Top yard paint search terms
- seymour spray paint15K/yr
- seymour paint24K/yr
- yard paint5K/yr
- grass and shrub renew spray paint5K/yr
- seymour7K/yr
- plant paint3K/yr
Top yard paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seymour RENEW Grass and Shrub (Pristine). 1 - 17oz. Can.
Seymour$15.934.2★4,874 rev
SEYMOUR 620-1415 Industrial MRO High Solids Spray Paint Gloss Black 16 Ounce (Pack of 1)
Seymour$13.744.4★2,133 rev
Seymour RENEW Grass and Shrub (Pristine). 17 oz. Can. (Pack of 2)
Seymour Paint$23.934.2★263 rev
Stainless Steel Rust Protective Spray Paint - STAINLESS STEEL SPRAY 16 Oz. Can 13 Oz. Net Wt
Seymour$14.744.2★524 rev
Seymour 20-1615 Big Rig Professional Coatings Spray Paint Gloss Frame Black
Seymour$13.724.6★351 rev
Newest
by launch date
20-602 Grass and Shrub Renew Pristine Green Professional-Grade Brown Spot Concealer Easy Point and Spray Application (17 oz). (Pack of 1)
Seymour Paint$17.216 rev
Seymour 16-56
Seymour$15.6310 rev
16-48 Seymour Cast-Blast Automotive Cast Iron Spray Paint (12 oz 3-Pack / 36 oz Total) | Heat-Resistant Cast Iron Coating with Metal Paste for Engine & Automotive Restorations
STANIOS INDUSTRIAL SUPPLY$35.539 rev
3-Pack 20-602 Grass and Shrub Renew Pristine Green 17 oz Professional-Grade Spray Paint for Lawn Foliage & Turf Touch-Ups
STANIOS INDUSTRIAL SUPPLY$33.1220 rev
Seymour RENEW Grass and Shrub (Pristine). 17 oz. Can. (Pack of 2)
Seymour Paint$23.93263 rev
Trending
90-day click momentum20-602 Grass and Shrub Renew Pristine Green Professional-Grade Brown Spot Concealer Easy Point and Spray Application (17 oz). (Pack of 1)
Seymour Paint$17.214.6★
Ameri-Stripe Red White Blue Yard Paint Grass Marking Paint Athletic Field Marking Spray Paint Water-Based Lawn Paint for USA Soccer Fans Watch Parties Patriotic Events 4th of July Stars Memorial Day & Stencils 3 Can Pack (18 oz Each Can)
Generic$42.614.7★
Rust-Oleum Professional 2X Inverted Marking Red-Orange Spray Paint
Rust-Oleum$9.864.6★
Seymour RENEW Grass and Shrub (Pristine). 1 - 17oz. Can.
Seymour$15.934.2★
Rust-Oleum Professional 2X Inverted Marking White Spray Paint
Rust-Oleum$8.954.6★
What buyers say about yard paint
What buyers praise and complain about, mined from review topics.What buyers love
“its a pleasant visually pleasing color of green”
“Good product and easy to use”
“Good engine paint”
“Good coverage”
“Easy to use”
“Great at masking dog urine spots”
“Works as advertised”
“Very easy to spray on”
“Good marking paint for skunks”
“Great value and durability for the money”
What buyers complain about
“Its a weird color of green”
“a little pricey”
“paint went everywhere”
“However trying to get it to spray is another issue”
“Has no self etching properties”
“Not worth it, doesnt last and doesnt go far”
“Worthless and false advertisement”
“Waste of time and money”
“was quite a challenge though as you really need an attachment that makes the paint spray finely”
“much stronger odor”
Top return reasons
Common questions
- Is yard paint profitable to sell on Amazon United States?
- The niche generates $93K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the yard paint niche?
- 6 brands and 54 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in yard paint?
- Top complaints mined from reviews: Color, Value For Money, Paint Quality. The return rate is 0.2%.
- What does it cost to enter the yard paint niche?
- Listings span $8.95–$81.05; the average listing price is $21.22 (sweet spot $15–$100). The average incumbent carries 1,210 reviews — the moat a new listing must climb.