Is Yard Paint profitable to sell on Amazon United States?

Flapen scores Yard Paint 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $93K a year across 23 tracked products. Amazon counts 1 of the 3 products launched in the last year as successful launches. Search demand grew +15.7% in the last 90 days.

How competitive is the Yard Paint niche on Amazon United States?

6 brands and 54 sellers compete in Yard Paint on Amazon United States. The top 5 Yard Paint products take 55% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Yard Paint?

Yard Paint buyers on Amazon United States complain most about Color, Value For Money, and Paint Quality. Returns run at 0.2% of orders.

What does it cost to enter the Yard Paint niche?

Yard Paint sells for $21.22 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.95 to $81.05. The average product has 1,210 reviews, the count a new listing must catch up to.

Yard Paint

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 99% of clicks, so Yard Paint is a Maybe.

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $93K/yr59K searches / yr
90-day growth: +15.7%search demand this quarter
Competition: 55%top-5 click share · 6 brands · 54 sellers

Flapen Score

Yard Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Yard Paint is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Yard Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Yard Paint 59K times last year and spent an estimated $93K. The top 5 brands take 99% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months: 59K
Growth, 90 days vs prior 90: +15.7%
Conversion, latest week: 7.4%
Market size, estimated: $93Ka year
Top search term: seymour spray paint15K searches a year

02 · Price

A sale here is worth $21.22.

Listings sell for $21.22 on average, from $8.95 to $81.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.22 that is $2K to $5K a year per listing.

Average price: $21.22inside the $15 to $100 sweet spot
Price range: $8.95–$81.05
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #142 within Paint & Primer. It carries 1,210 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 57%
Prime listings: 78%
Out of stock, average day: 5.9%
Average rank: #142in Paint & Primer
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 1,210per listing
Listings tracked: 23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 64 months

Products