yale smart lock with handle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great367.62avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$142.49avg listing price — sweet spot $15–$100
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Price range
Bad$25.78–$461.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 28K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yale smart lock with handle is a $17K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
yale smart lock with handle market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $71K–$107K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #549
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 3.2%
- Avg brand age
- 50 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
6 flat
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
0%
- Yale91%
- PHILIPS3%
- Yale Security3%
- Kwikset1%
- Yamiry1%
- SCHLAGE1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +2.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top yale smart lock with handle search terms
- yale door handle10K/yr
- yale smart lock with handle9K/yr
- yale door knob6K/yr
- yale door lock with handle3K/yr
Top yale smart lock with handle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yale Assure Lock 2 Touchscreen with Wi-Fi and Ridgefield Handle in Black Suede
Yale$269.804.2★83 rev
Yale Assure Electronic Door Handle with Touchscreen Satin Nickel Non-Connected Keypad Provides Keyless Entry with Pin Code One-Touch or Auto-Locking YRL226-NR-619
Yale$122.813.7★232 rev
Yale Assure Lever Entry Door Handle with Wi-Fi Connected Physical Keypad Black Suede Smart Door Lock with Handle Back-Up Key YRL216-WF1-BSP
Yale$196.963.0★77 rev
Yale Assure Lever Entry Door Lock with Wi-Fi Connected Touchscreen Satin Nickel Smart Keypad Door Lock with Handle and Back-Up Key YRL226-WF1-619
Yale$200.783.4★163 rev
Yale Assure Lock 2 Keypad with Bluetooth and Ridgefield Handle in Black Suede
Yale$194.514.4★45 rev
Newest
by launch date
Philips Wi-Fi Smart Door Lock with Handle Keyless Entry Door Lock Fingerprint Door Knob App Remote Control Auto-Lock Keypad Deadbolt with Lever for Front Door and Bedrooms Security Easy Install
PHILIPS$130.18357 rev
Yale Assure Lock 2 Keypad with Wi-Fi and Ridgefield Handle in Black Suede
Yale$275.5720 rev
Yale Assure Lever Entry Door Handle with Wi-Fi Connected Physical Keypad Black Suede Smart Door Lock with Handle Back-Up Key YRL216-WF1-BSP
Yale$196.9677 rev
Yale Assure Lever Black Suede Wi-Fi Connected Touchscreen Smart Keypad Door Lock with Handle for Front Entry Door YRL226-WF1-BSP
Yale$230.23163 rev
Yale Assure Lever Entry Door Lock with Wi-Fi Connected Touchscreen Satin Nickel Smart Keypad Door Lock with Handle and Back-Up Key YRL226-WF1-619
Yale$200.78163 rev
Trending
90-day click momentumYale Assure Lever Black Suede Wi-Fi Connected Touchscreen Smart Keypad Door Lock with Handle for Front Entry Door YRL226-WF1-BSP
Yale$230.233.4★
Yale Security D3406N01 Cambridge Knob
Yale$39.564.4★
Yale Assure Lever - Keypad Lever Lock (for Doors with no deadbolt) - Keyless Entry with pin Code Unlocking and one-Touch or Auto-Locking - Black Suede
Yale$138.553.7★
Yale Assure Lock 2 Touchscreen with Wi-Fi and Ridgefield Handle in Satin Nickel
Yale$286.274.2★
Yale Assure Lever Entry Door Lock with Wi-Fi Connected Touchscreen Satin Nickel Smart Keypad Door Lock with Handle and Back-Up Key YRL226-WF1-619
Yale$200.783.4★
What buyers say about yale smart lock with handle
What buyers praise and complain about, mined from review topics.What buyers love
“Smart lock”
“Easy set up”
“Parts are high quality”
“It makes life so much easier”
“Great Value”
“It feels solid and secure”
“Nice Design”
“Sturdy device”
“Works as advertised”
“Very durable”
What buyers complain about
“Wont lock”
“Bad battery life”
“Failed after less than two months”
“Sometimes it disconnects”
“isn't functional”
“Poor Quality”
“I had an issue trying to install”
“instructions are sparse”
“especially for the price”
“you have to fight with the buttons”
Top return reasons
Common questions
- Is yale smart lock with handle profitable to sell on Amazon United States?
- The niche generates $17K/yr across 37 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the yale smart lock with handle niche?
- 6 brands and 52 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in yale smart lock with handle?
- Top complaints mined from reviews: Locking Mechanism, Battery Life, Durability. The return rate is 6.9% — above our launch gate.
- When does demand for yale smart lock with handle peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the yale smart lock with handle niche?
- Listings span $25.78–$461.45; the average listing price is $142.49 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.