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Yale Smart Lock with Handle

Fail

The top 5 brands take 100% of clicks, so Yale Smart Lock with Handle is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$17K/yr28K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
40%top-5 click share · 6 brands · 52 sellers

Flapen Score

Yale Smart Lock with Handle against its category

The dotted line is the Tools & Home Improvement average. Past it, Yale Smart Lock with Handle is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yale Smart Lock with Handle market on Amazon at a glance

Shoppers on Amazon United States searched for Yale Smart Lock with Handle 28K times last year and spent an estimated $17K. The top 5 brands take 100% of clicks. Demand peaks in Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
0.4%
Market size, estimated
$17Ka year
Peak month
July1.7× the quietest month
Top search term
yale door handle10K searches a year

02 · Price

A sale here is worth $142.49.

Listings sell for $142.49 on average, from $25.78 to $461.45. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $142.49 that is $0 to $14K a year per listing.

Average price
$142.49above the $15 to $100 sweet spot
Price range
$25.78–$461.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #549 within Door Hardware & Locks. It carries 368 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#549in Door Hardware & Locks
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
368per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Yale Smart Lock with Handle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$518$1K$2K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

0%

  • Yale91%
  • PHILIPS3%
  • Yale Security3%
  • Kwikset1%
  • Yamiry1%
  • SCHLAGE1%
  • Open — no brand owns it (0%)

Demand

Yale Smart Lock with Handle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Yale Smart Lock with Handle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yale door handle10K/yr
  • yale smart lock with handle9K/yr
  • yale door knob6K/yr
  • yale door lock with handle3K/yr

Reviews and returns

What reviews say buyers love and hate about Yale Smart Lock with Handle

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Locking Mechanism”
17%of negative reviews mention “Locking Mechanism”
6.9%of orders come back
“Wont lock”
A buyer, on “Locking Mechanism”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Yale Smart Lock with Handle questions

Answered from the same tracked data.