yale assure lock 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$3.7M$3.7M/yr · 971K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good642.07avg incumbent reviews — the moat a new listing must climb
Avg price
Good$170.40avg listing price — sweet spot $15–$100
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad$73.62–$250.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.3%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yale assure lock 2 is a $3.7M/yr Amazon United States market (971K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
yale assure lock 2 market data
- Units sold / yr
- 20K–25K
- avg 2,000–2,500/product
- Revenue / yr
- $3.4M–$4.3M
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Yale Security63%
- Yale26%
- Google9%
- PHILIPS2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Top yale assure lock 2 search terms
- yale smart lock295K/yr
- yale assure lock 2188K/yr
- yale lock83K/yr
- yale79K/yr
- yale assure lock 2 wifi75K/yr
- yale door lock43K/yr
- yale assure lock 2 touch24K/yr
- nest door lock23K/yr
- yale assure lock20K/yr
- yale smart lock with matter15K/yr
Top yale assure lock 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yale Security Assure Lock 2 Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-BSP
Yale Security$182.403.7★1,270 rev
Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619
Yale Security$168.163.7★1,270 rev
Yale Assure Lock 2 Touch Deadbolt Satin Nickel Keyless Entry Door Lock with Touch Digital Keypad and Fingerprint Scanner (No Wi-Fi) YRD450-F-BLE-619
Yale Security$103.314.0★341 rev
Yale Security Assure Lock 2 Touch Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad and Fingerprint Scanner for Code Entry and Remote Access YRD410-F-WF1-BSP
Yale$223.144.0★75 rev
Yale Black Suede Code Keypad Deadbolt Front Door Lock for Keyless Entry YED210-NR-BSP
Yale$73.624.4★320 rev
Newest
by launch date
Yale Assure Lock 2 Keyless Entry Smart Deadbolt with Wi-Fi - Lifetime Brass Electronic Door Lock with Keypad Code Entry Remote Access & Backup Key - Secure Smart Home Deadbolt YRD410-WF1-P05
Yale$231.4435 rev
Yale Matte Black Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-BLK
Yale$142.72261 rev
Philips Wi-Fi Door Lock WiFi Smart Lock Keyless Entry Deadbolt for Front Door Compatible with Alexa & Google Assistant Remote Control Built-in WiFi APP Fingerprint Passcode Unlock Auto Locking
PHILIPS$86.83938 rev
Yale Assure Lock 2 Touch Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Touchscreen Keypad and Fingerprint Scanner for Vacation Rental Hosts YRD420-F-CB1-BSP
Yale$250.7281 rev
Yale Security Assure Lock 2 Touch Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad and Fingerprint Scanner for Code Entry and Remote Access YRD410-F-WF1-BSP
Yale$223.1475 rev
Trending
90-day click momentumYale Assure Lock 2 Keyless Entry Smart Deadbolt with Wi-Fi - Lifetime Brass Electronic Door Lock with Keypad Code Entry Remote Access & Backup Key - Secure Smart Home Deadbolt YRD410-WF1-P05
Yale$231.444.4★
Yale Assure Deadbolt Lock with Touchscreen Satin Nickel Digital Non-Connected Entry Door Lock with Electronic Keypad and Back-Up Key YRD226NR619
Yale$158.054.6★
Yale Assure Lock 2 Touch Deadbolt Satin Nickel Keyless Entry Door Lock with Touch Digital Keypad and Fingerprint Scanner (No Wi-Fi) YRD450-F-BLE-619
Yale Security$103.314.0★
Yale Assure Lock 2 Touch Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Touchscreen Keypad and Fingerprint Scanner for Vacation Rental Hosts YRD420-F-CB1-BSP
Yale$250.724.1★
Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619
Yale Security$168.163.7★
What buyers say about yale assure lock 2
What buyers praise and complain about, mined from review topics.What buyers love
“The lock works well”
“Easy Setup”
“Build quality feels solid and secure”
“Convenient entry”
“Perfect security for home”
“Works Great - no connectivity issues”
“Great price”
“The battery life is good and it is extremely easy to install and set up”
“Works as advertised”
“Works well”
What buyers complain about
“Battery don't last”
“Sometimes it disconnects”
“Defective lock”
“doesn't last”
“Poor quality”
“doesnt work very well”
“Installation may be frustrating”
“AVOID AT ALL COST”
“And they give me a runaround about why it may not be compatible”
“It's small”
Top return reasons
Common questions
- Is yale assure lock 2 profitable to sell on Amazon United States?
- The niche generates $3.7M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the yale assure lock 2 niche?
- 4 brands and 104 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in yale assure lock 2?
- Top complaints mined from reviews: Battery Life, Connectivity-Overall, Locking Mechanism. The return rate is 8.3% — above our launch gate.
- When does demand for yale assure lock 2 peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the yale assure lock 2 niche?
- Listings span $73.62–$250.72; the average listing price is $170.40 (sweet spot $15–$100). The average incumbent carries 642 reviews — the moat a new listing must climb.