Yale Assure Lock 2
FailThe top 5 brands take 100% of clicks, so Yale Assure Lock 2 is a Fail.
- Flapen Score
- 45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 4845
- Market size
- $3.7M/yr971K searches / yr
- 90-day growth
- +20.2%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 104 sellers
Flapen Score
Yale Assure Lock 2 against its category
The dotted line is the Tools & Home Improvement average. Past it, Yale Assure Lock 2 is stronger. Inside it, weaker.
Market
The Yale Assure Lock 2 market on Amazon at a glance
Shoppers on Amazon United States searched for Yale Assure Lock 2 971K times last year and spent an estimated $3.7M. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 971K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.
- Searches, last 12 months
- 971K
- Growth, 90 days vs prior 90
- +20.2%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $3.7Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- yale smart lock295K searches a year
02 · Price
A sale here is worth $170.40.
Listings sell for $170.40 on average, from $73.62 to $250.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $170.40 that is $341K to $426K a year per listing.
- Average price
- $170.40above the $15 to $100 sweet spot
- Price range
- $73.62–$250.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $341K–$426K
- Returns
- 8.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Door Hardware & Locks. It carries 642 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Door Hardware & Locks
- Average rating
- 4.12 starsAmazon United States average 4.42 stars
- Average reviews
- 642per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Yale Assure Lock 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yale Security Assure Lock 2 Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-BSP
- Price
- $182.40
- Rating
- 3.7/5
- Reviews
- 1,270
- Age
- 3y ago
Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619
- Price
- $168.16
- Rating
- 3.7/5
- Reviews
- 1,270
- Age
- 3y ago
Yale Assure Lock 2 Touch Deadbolt Satin Nickel Keyless Entry Door Lock with Touch Digital Keypad and Fingerprint Scanner (No Wi-Fi) YRD450-F-BLE-619
- Price
- $103.31
- Rating
- 4.0/5
- Reviews
- 341
- Age
- 2y ago
Yale Security Assure Lock 2 Touch Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad and Fingerprint Scanner for Code Entry and Remote Access YRD410-F-WF1-BSP
- Price
- $223.14
- Rating
- 4.0/5
- Reviews
- 75
- Age
- 1y ago
Yale Black Suede Code Keypad Deadbolt Front Door Lock for Keyless Entry YED210-NR-BSP
- Price
- $73.62
- Rating
- 4.4/5
- Reviews
- 320
- Age
- 1y ago
Trending
90-day click momentum
Yale Assure Lock 2 Keyless Entry Smart Deadbolt with Wi-Fi - Lifetime Brass Electronic Door Lock with Keypad Code Entry Remote Access & Backup Key - Secure Smart Home Deadbolt YRD410-WF1-P05
- Price
- $231.44
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 4mo ago
Yale Assure Deadbolt Lock with Touchscreen Satin Nickel Digital Non-Connected Entry Door Lock with Electronic Keypad and Back-Up Key YRD226NR619
- Price
- $158.05
- Rating
- 4.6/5
- Reviews
- 703
- Age
- 9y ago
Yale Assure Lock 2 Touch Deadbolt Satin Nickel Keyless Entry Door Lock with Touch Digital Keypad and Fingerprint Scanner (No Wi-Fi) YRD450-F-BLE-619
- Price
- $103.31
- Rating
- 4.0/5
- Reviews
- 341
- Age
- 2y ago
Yale Assure Lock 2 Touch Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Touchscreen Keypad and Fingerprint Scanner for Vacation Rental Hosts YRD420-F-CB1-BSP
- Price
- $250.72
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 1y ago
Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619
- Price
- $168.16
- Rating
- 3.7/5
- Reviews
- 1,270
- Age
- 3y ago
Newest
by launch dateYale Assure Lock 2 Keyless Entry Smart Deadbolt with Wi-Fi - Lifetime Brass Electronic Door Lock with Keypad Code Entry Remote Access & Backup Key - Secure Smart Home Deadbolt YRD410-WF1-P05
- Price
- $231.44
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 4mo ago
Yale Matte Black Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-BLK
- Price
- $142.72
- Rating
- 3.8/5
- Reviews
- 261
- Age
- 1y ago
Philips Wi-Fi Door Lock WiFi Smart Lock Keyless Entry Deadbolt for Front Door Compatible with Alexa & Google Assistant Remote Control Built-in WiFi APP Fingerprint Passcode Unlock Auto Locking
- Price
- $86.83
- Rating
- 4.4/5
- Reviews
- 938
- Age
- 1y ago
Yale Assure Lock 2 Touch Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Touchscreen Keypad and Fingerprint Scanner for Vacation Rental Hosts YRD420-F-CB1-BSP
- Price
- $250.72
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 1y ago
Yale Security Assure Lock 2 Touch Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad and Fingerprint Scanner for Code Entry and Remote Access YRD410-F-WF1-BSP
- Price
- $223.14
- Rating
- 4.0/5
- Reviews
- 75
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Yale Security63%
- Yale26%
- Google9%
- PHILIPS2%
Demand
Yale Assure Lock 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Search terms
Top Yale Assure Lock 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yale smart lock295K/yr
- yale assure lock 2188K/yr
- yale lock83K/yr
- yale79K/yr
- yale assure lock 2 wifi75K/yr
- yale door lock43K/yr
- yale assure lock 2 touch24K/yr
- nest door lock23K/yr
- yale assure lock20K/yr
- yale smart lock with matter15K/yr
Reviews and returns
What reviews say buyers love and hate about Yale Assure Lock 2
We read the reviews and the return reasons for every product selling here.
“Battery don't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yale Assure Lock 2 questions
Answered from the same tracked data.