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Xtape1

Fail

The top 5 brands take 97% of clicks, so Xtape1 is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$164K/yr41K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
87%top-5 click share · 6 brands · 12 sellers

Flapen Score

Xtape1 against its category

The dotted line is the Tools & Home Improvement average. Past it, Xtape1 is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xtape1 market on Amazon at a glance

Shoppers on Amazon United States searched for Xtape1 41K times last year and spent an estimated $164K. The top 5 brands take 97% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
3.8%
Market size, estimated
$164Ka year
Top search term
xtape1 digital tape measure with laser13K searches a year

02 · Price

A sale here is worth $106.15.

Listings sell for $106.15 on average, from $26.46 to $266.03. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $106.15 that is $0 to $11K a year per listing.

Average price
$106.15above the $15 to $100 sweet spot
Price range
$26.46–$266.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #58 within Measuring & Layout Tools. It carries 1,059 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
17.7%
Average rank
#58in Measuring & Layout Tools
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,059per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Xtape1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

$0$16K$33K$49K$65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • MiLESEEY67%
  • SG SURGOAL10%
  • Fanttik9%
  • Huepar6%
  • REEKON4%
  • ACEGMET3%
  • Open — no brand owns it (0%)

Demand

Xtape1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 5.4× · 8 of 12 months tracked

Search terms

Top Xtape1 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xtape1 digital tape measure with laser13K/yr
  • xtape114K/yr
  • xtape3K/yr
  • x tape 1 measuring laser3K/yr
  • xtape1 digital laser tape measure7K/yr
  • mileseey xtape2K/yr

Reviews and returns

What reviews say buyers love and hate about Xtape1

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Measurement/Reading Accuracy”
3.8%of orders come back
“Measurements dont feel consistent or trustworthy”
A buyer, on “Measurement/Reading Accuracy”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Xtape1 questions

Answered from the same tracked data.