wyze thermostat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$29.4M$29.4M/yr · 7.4M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$140.54avg listing price — sweet spot $15–$100
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,371.88avg incumbent reviews — the moat a new listing must climb
Price range
Bad$62.28–$284.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad9.5%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wyze thermostat is a $29.4M/yr Amazon United States market (7.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
wyze thermostat market data
- Units sold / yr
- 200K–250K
- avg 10,000–12,500/product
- Revenue / yr
- $28.1M–$35.1M
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
221
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 96%
Open market
0%
- Google71%
- ecobee27%
- Nest1%
- Monoprice1%
Demand
Weekly Amazon search volume, last 34 weeks — +11.8% search growth over the last 90 days.Top wyze thermostat search terms
- nest thermostat1.7M/yr
- google home1.4M/yr
- google nest1.1M/yr
- ecobee smart thermostat829K/yr
- google nest thermostat475K/yr
- nest488K/yr
- ecobee335K/yr
- nest thermostat 4th generation274K/yr
- google home devices191K/yr
- ecobee thermostat150K/yr
Top wyze thermostat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Google Nest Thermostat - Smart Thermostat for Home - Programmable Wifi Thermostat - Snow
Google$91.524.2★29,169 rev
Google Nest Thermostat - Smart Thermostat for Home - Programmable Wifi Thermostat - Charcoal
Google$92.774.2★29,169 rev
ecobee Smart Thermostat Essential - WiFi Thermostat Energy Star Certified
ecobee$117.454.2★1,661 rev
Google Nest Learning Thermostat (4th gen) + Nest Temperature Sensor (2nd gen) - Obsidian
Google$239.194.4★2,432 rev
ecobee Smart Thermostat Enhanced Programmable Wifi Thermostat
ecobee$172.064.4★3,621 rev
Newest
by launch date
Google Nest Cam Indoor (Wired 3rd Gen) - Security Camera - 2025 - Snow
Google$75.65828 rev
Google Nest Doorbell (Wired 3rd Gen) - 2K Video Live View - 2025 - Snow
Google$150.57896 rev
Google Nest Learning Thermostat - 3rd Gen - Programmable Smart Thermostat for Home - Compatible with Alexa (Stainless Steel)
Google$176.50569 rev
ecobee Smart Thermostat Essential - WiFi Thermostat Energy Star Certified
ecobee$117.451,661 rev
Google Nest Thermostat - Programmable Smart Learning Thermostat with Easy Installation and Trim Kit Bundle White
Google$75.93152 rev
Trending
90-day click momentum
Google Nest Mini 2nd Gen - Bluetooth Speaker with English and Muliti Language Compatibility for Use Anywhere (Light Gray)
Google$79.384.3★
Google Nest Thermostat - Programmable Smart Learning Thermostat with Easy Installation and Trim Kit Bundle White
Google$75.933.9★
Google Nest Doorbell (Wired 3rd Gen) - 2K Video Live View - 2025 - Snow
Google$150.574.4★
Google Nest Cam Indoor (Wired 3rd Gen) - Security Camera - 2025 - Snow
Google$75.654.6★
Google Nest Learning Thermostat Pro Edition with Temperature Sensor (4th Gen 2024) Smart Energy Saving Advanced Calibration Adaptive Eco Compatible with Alexa & Google Home (Polished Silver)
Google$236.464.4★
What buyers say about wyze thermostat
What buyers praise and complain about, mined from review topics.What buyers love
“Installed in minutes”
“easy to read”
“Better Quality”
“Good for price”
“it does it for you”
“Good connectivity”
“Good design”
“Easy to pair”
“the sensor works perfectly”
“As advertised”
What buyers complain about
“Difficult to connect”
“Did not work”
“Very bad quality”
“Not very durable”
“they were cheaper”
“impossible to install”
“Refuse to pair”
“Not user friendly”
“No directions”
“Calibration may have been off”
Top return reasons
Common questions
- Is wyze thermostat profitable to sell on Amazon United States?
- The niche generates $29.4M/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the wyze thermostat niche?
- 4 brands and 221 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wyze thermostat?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Quality-Overall. The return rate is 9.5% — above our launch gate.
- What does it cost to enter the wyze thermostat niche?
- Listings span $62.28–$284.00; the average listing price is $140.54 (sweet spot $15–$100). The average incumbent carries 6,372 reviews — the moat a new listing must climb.