Is wyze switch profitable to sell on Amazon United States?

The niche generates $266K/yr across 7 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (35/100).

How competitive is the wyze switch niche?

4 brands and 17 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wyze switch?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 4.9%.

What does it cost to enter the wyze switch niche?

Listings span $12.52–$38.57; the average listing price is $21.09 (sweet spot $15–$100). The average incumbent carries 9,986 reviews — the moat a new listing must climb.

wyze switch

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$21.09

avg listing price — sweet spot $15–$100

Price range

Great$12.52–$38.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$266K

$266K/yr · 160K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Review moat

Bad9,986.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, wyze switch is a $266K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wyze switch market data

Units sold / yr: 20K–25K; avg 4,000–5,000/product
Revenue / yr: $422K–$527K; units × avg price
Conversion rate: 7.9%
Avg BSR: #71
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 20.0%
Avg brand age: 46 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

WYZE66%
Wyze Lifestyle26%
Amazon Basics6%
Kasa Smart2%

Demand

Weekly Amazon search volume, last 20 weeks — -14.0% search growth over the last 90 days.

Open Trend

Top wyze switch search terms

wyze plug47K/yr -5.6%11.9% conv.
wyze smart plug31K/yr -3.4%9.6% conv.
wyze switch21K/yr -28.0%1.8% conv.
wyze light switch14K/yr -28.8%1.1% conv.
wyze outlet10K/yr +4.9%10.3% conv.
wyze plug 2-pack12K/yr -29.5%12.3% conv.
wyze plugs6K/yr +11.7%11.8% conv.
wyze smart switch6K/yr -31.6%1.1% conv.
wyze outlet plug4K/yr +25.5%11.6% conv.
wyze switch 3-pack3K/yr -64.9%0.0% conv.

All search terms

Top wyze switch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wyze Plug 2.4GHz WiFi Smart Plug Compatible with Alexa Google Assistant IFTTT No Hub Required Four-Pack White

WYZE$38.574.5★1,278 rev

Smart Plug by Wyze Lifestyle 2.4GHz Smart Home Wi-Fi Plug Outlet Compatible with Alexa Google Assistant IFTTT 15 A Remote Control No Hub Required 2-Pack Certified for Humans

Wyze Lifestyle$25.954.7★227 rev

Wyze Plug 2.4GHz WiFi Smart Plug Works with Alexa Google Assistant IFTTT No Hub Required Two-Pack White

WYZE$25.424.5★9,088 rev

Wyze Plug Outdoor Dual Outlets Energy Monitoring IP64 2.4GHz WiFi Smart Plug Works with Alexa Google Assistant IFTTT No Hub Required Black

WYZE$18.884.5★3,670 rev

Amazon Basics Smart Plug with Timer Function Voice Control WiFi Outlet Works with Alexa Only Schedule APP Control 2.4 GHz Wi-Fi No Hub Required 2-Pack White

Amazon Basics$13.224.5★7,993 rev

Newest

by launch date

Smart Plug by Wyze Lifestyle 2.4GHz Smart Home Wi-Fi Plug Outlet Compatible with Alexa Google Assistant IFTTT 15 A Remote Control No Hub Required 2-Pack Certified for Humans

Wyze Lifestyle$25.95227 rev

1y ago

Amazon Basics Smart Plug with Timer Function Voice Control WiFi Outlet Works with Alexa Only Schedule APP Control 2.4 GHz Wi-Fi No Hub Required 2-Pack White

Amazon Basics$13.227,993 rev

1y ago

Amazon Basics Smart Light Switch Single Pole Works with Alexa Only Voice Control Schedule 2.4 GHz Wi-Fi No Hub Required Easy to Install White

Amazon Basics$12.524,060 rev

4y ago

Wyze Plug Outdoor Dual Outlets Energy Monitoring IP64 2.4GHz WiFi Smart Plug Works with Alexa Google Assistant IFTTT No Hub Required Black

WYZE$18.883,670 rev

5y ago

Wyze Plug 2.4GHz WiFi Smart Plug Compatible with Alexa Google Assistant IFTTT No Hub Required Four-Pack White

WYZE$38.571,278 rev

6y ago

What buyers say about wyze switch

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation29%

“Installation wasn't too bad”

Quality-Overall10%

“Product is flawless”

Value For Money9%

“they are affordable”

Connectivity-Overall8%

“Easy to connect”

Socket/Port/Plug7%

“Excellent Smart Plugs”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product5%

“Works as advertised”

Efficiency4%

“Works flawlessly”

Touch/Button Controls2%

“Works good as basic on/off switch”

Remote Control2%

“Nice to be able to set timers and control remotely”

What buyers complain about

Connectivity-Overall26%

“Won't pair”

Functionality-Overall13%

“Did not work”

Durability13%

“Died after two years”

Assembly/Installation9%

“Extremely hard to install”

Quality-Overall6%

“The problem was solved by buying a better quality switch”

Value For Money3%

“this one not worth the money”

Product Condition2%

“The product I received was a used product”

Ease Of Use2%

“the effort required is absolutely ridiculous”

Compatibility-Overall2%

“Not compatible”

Instructions/User Manual/Troubleshooting1%

“Please clarify pairing instructions fool prof”

Top return reasons

Connectivity-Overall28%

Compatibility-Overall20%

Functionality-Overall18%

Size-Overall6%

Defective Material/Parts4%

Assembly/Installation4%

Value For Money4%

Advertised Vs Actual Product3%

Socket/Port/Plug2%

Color2%

Common questions

Is wyze switch profitable to sell on Amazon United States?: The niche generates $266K/yr across 7 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (35/100).
How competitive is the wyze switch niche?: 4 brands and 17 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wyze switch?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 4.9%.
What does it cost to enter the wyze switch niche?: Listings span $12.52–$38.57; the average listing price is $21.09 (sweet spot $15–$100). The average incumbent carries 9,986 reviews — the moat a new listing must climb.