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Wyze Light Strip

Fail

The top 5 brands take 100% of clicks, so Wyze Light Strip is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$94K/yr73K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
97%top-5 click share · 3 brands · 9 sellers

Flapen Score

Wyze Light Strip against its category

The dotted line is the Tools & Home Improvement average. Past it, Wyze Light Strip is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wyze Light Strip market on Amazon at a glance

Shoppers on Amazon United States searched for Wyze Light Strip 73K times last year and spent an estimated $94K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
4.5%
Market size, estimated
$94Ka year
Peak month
December3.5× the quietest month
Top search term
kasa light strip15K searches a year

02 · Price

A sale here is worth $28.64.

Listings sell for $28.64 on average, from $12.83 to $53.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At $28.64 that is $21K to $29K a year per listing.

Average price
$28.64inside the $15 to $100 sweet spot
Price range
$12.83–$53.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
$21K–$29K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Novelty Lighting. It carries 7,638 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#150in Novelty Lighting
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
7,638per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wyze Light Strip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

$0$14K$28K$42K$56K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Kasa Smart83%
  • Govee10%
  • Tapo7%
  • Open — no brand owns it (0%)

Demand

Wyze Light Strip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Wyze Light Strip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kasa light strip15K/yr
  • kasa led strip lights14K/yr
  • tp link led strip lights11K/yr
  • tp links casa rgb strips5K/yr
  • kasa strip lights6K/yr
  • tapo light strip6K/yr
  • kasa led strip5K/yr
  • kasa smart led light strip4K/yr
  • kasa led3K/yr
  • kasa smart light strip2K/yr

Reviews and returns

What reviews say buyers love and hate about Wyze Light Strip

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Durability”
4.6%of orders come back
“will break instantly”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wyze Light Strip questions

Answered from the same tracked data.