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Wyze Light Bulb

Fail

The top 5 brands take 100% of clicks, so Wyze Light Bulb is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$398K/yr122K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
77%top-5 click share · 4 brands · 14 sellers

Flapen Score

Wyze Light Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Wyze Light Bulb is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wyze Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Wyze Light Bulb 122K times last year and spent an estimated $398K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $398K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
9.4%
Market size, estimated
$398Ka year
Peak month
November2.1× the quietest month
Top search term
wyze bulb46K searches a year

02 · Price

A sale here is worth $34.75.

Listings sell for $34.75 on average, from $8.98 to $82.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $34.75 that is $35K to $43K a year per listing.

Average price
$34.75inside the $15 to $100 sweet spot
Price range
$8.98–$82.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$35K–$43K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #961 within Light Bulbs. It carries 5,506 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#961in Light Bulbs
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
5,506per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wyze Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$40K$80K$119K$159K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • WYZE63%
  • Wyze Lifestyle33%
  • Amazon Basics2%
  • Govee1%

Demand

Wyze Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Wyze Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wyze bulb46K/yr
  • wyze light bulb38K/yr
  • wyze smart bulb10K/yr
  • wyze bulbs10K/yr
  • wyze color bulb8K/yr
  • wyze bulb color6K/yr
  • wyze lightbulb2K/yr
  • wyze bulb white2K/yr
  • wyze smart bulbs2K/yr

Reviews and returns

What reviews say buyers love and hate about Wyze Light Bulb

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Assembly/Installation”
22%of negative reviews mention “Connectivity-Overall”
3.5%of orders come back
“Doesn't stay connected”
A buyer, on “Connectivity-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wyze Light Bulb questions

Answered from the same tracked data.