Is wyze light bulb profitable to sell on Amazon United States?

The niche generates $398K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (45/100).

How competitive is the wyze light bulb niche?

4 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wyze light bulb?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.5%.

When does demand for wyze light bulb peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the wyze light bulb niche?

Listings span $8.98–$82.04; the average listing price is $34.75 (sweet spot $15–$100). The average incumbent carries 5,506 reviews — the moat a new listing must climb.

wyze light bulb

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$34.75

avg listing price — sweet spot $15–$100

Price range

Great$8.98–$82.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$398K

$398K/yr · 122K searches

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Review moat

Bad5,505.73

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, wyze light bulb is a $398K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

wyze light bulb market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $348K–$434K; units × avg price
Conversion rate: 9.4%
Avg BSR: #961
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 3.9%
Avg brand age: 40 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

WYZE63%
Wyze Lifestyle33%
Amazon Basics2%
Govee1%

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — +0.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top wyze light bulb search terms

wyze bulb46K/yr +6.4%6.8% conv.
wyze light bulb38K/yr -4.4%6.7% conv.
wyze smart bulb10K/yr -5.4%4.8% conv.
wyze bulbs10K/yr +4.9%5.9% conv.
wyze color bulb8K/yr +1.3%7.6% conv.
wyze bulb color6K/yr +8.6%5.8% conv.
wyze lightbulb2K/yr +6.2%8.0% conv.
wyze bulb white2K/yr -24.3%12.6% conv.
wyze smart bulbs2K/yr -21.1%4.7% conv.

All search terms

Top wyze light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wyze Bulb Color 1100 Lumen WiFi RGB and Tunable White A19 Smart Bulb Works with Alexa and Google Assistant Two-Pack

WYZE$24.994.3★4,295 rev

Wyze Lifestyle Bulb White 800LM A19 Tunable-White Wi-Fi Smart Light Bulb Compatible with Alexa and Google Assistant 2.4GHz No Hub Required 2700K - 6500K Dimmable 90+CRI Timer & Group 2-Pack

Wyze Lifestyle$24.904.5★294 rev

WYZE BULB COLOR RGB 4-PACK 16 MILLION COLORS AND TUNABLE WHITE WITH APP CONTROL

WYZE$45.194.3★4,295 rev

WYZE Bulb Cam - 2K HD Smart Light Bulb Security Camera with Color Night Vision 800-Lumen Dimmable LED 160 Wide View Motion Detection & Siren E26 Socket Alexa/Google/IFTTT

WYZE$46.994.2★3,471 rev

WYZE Accessory Bulb (WYZE Bulb Cam Required) Dimmable 800 Lumens LED Bulb Soft White 3000K E26 Base Bluetooth Connection only (no Wi-Fi Connection)

WYZE$16.474.2★3,471 rev

Newest

by launch date

WYZE Bulb Cam Security Camera 2K HD Outdoor Light Bulb Camera Color Night Vision Dimmable LED Bulb Motion Detection Siren Alarm Works w/Alexa/Google Assistant (2 Pack)

WYZE$82.043,471 rev

6mo ago

WYZE Accessory Bulb (WYZE Bulb Cam Required) Dimmable 800 Lumens LED Bulb Soft White 3000K E26 Base Bluetooth Connection only (no Wi-Fi Connection)

WYZE$16.473,471 rev

1y ago

WYZE Bulb Cam - 2K HD Smart Light Bulb Security Camera with Color Night Vision 800-Lumen Dimmable LED 160 Wide View Motion Detection & Siren E26 Socket Alexa/Google/IFTTT

WYZE$46.993,471 rev

1y ago

Wyze Lifestyle Bulb Color 1100LM Wi-Fi A19 Smart Bulb 16 Million Colors & Tunable White Works with Alexa and Google Assistant 75W Equivalent Dimmable Timer CRI>90 E26 No Hub Required 2-Pack

Wyze Lifestyle$28.2374 rev

2y ago

Wyze Lifestyle Bulb White 800LM A19 Tunable-White Wi-Fi Smart Light Bulb Compatible with Alexa and Google Assistant 2.4GHz No Hub Required 2700K - 6500K Dimmable 90+CRI Timer & Group 2-Pack

Wyze Lifestyle$24.90294 rev

2y ago

What buyers say about wyze light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation13%

“Ease of installation”

Brightness/Shine/Glow13%

“Super bright”

Quality-Overall10%

“Hardware seems excellent”

Value For Money7%

“Good Value”

Color7%

“The colors are accurate”

Connectivity-Overall5%

“connectivity is great”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product4%

“As advertised”

Image/Picture Clarity4%

“Picture quality”

Video Quality3%

“Good video quality”

What buyers complain about

Connectivity-Overall22%

“Doesn't stay connected”

Functionality-Overall8%

“Doesn't work as described”

Durability6%

“Does not last”

Value For Money5%

“a little pricey”

Quality-Overall3%

“The worst piece of garbage I've ever bought”

Color3%

“a few colors are definitely not what they say they are”

Brightness/Shine/Glow3%

“Not bright enough”

Recording Feature3%

“It stopped recording”

Assembly/Installation3%

“it was so hard to install”

Compatibility-Overall3%

“Is not compatible with thier app”

Top return reasons

Connectivity-Overall22%

Compatibility-Overall19%

Size-Overall19%

Functionality-Overall10%

Bulb Flicker/Dimming/Color5%

Value For Money4%