Is wurkkos profitable to sell on Amazon United States?

The niche generates $398K/yr across 24 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Skip it (47/100).

How competitive is the wurkkos niche?

4 brands and 8 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wurkkos?

Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Durability. The return rate is 3.4%.

When does demand for wurkkos peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the wurkkos niche?

Listings span $19.95–$109.88; the average listing price is $44.06 (sweet spot $15–$100). The average incumbent carries 434 reviews — the moat a new listing must climb.

wurkkos

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$44.06

avg listing price — sweet spot $15–$100

Price range

Great$19.95–$109.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great434.38

avg incumbent reviews — the moat a new listing must climb

Market size

Good$398K

$398K/yr · 558K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Growth

Okay+11.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, wurkkos is a $398K/yr Amazon United States market (558K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

wurkkos market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $441K–$551K; units × avg price
Conversion rate: 1.6%
Avg BSR: #810
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.8%
Avg brand age: 38 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

Wurkkos61%
sofirn35%
77outdoor2%
CSTEBOKE2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top wurkkos search terms

wurkkos flashlight144K/yr -1.8%1.0% conv.
sofirn flashlight104K/yr +21.7%1.3% conv.
sofirn85K/yr +46.8%0.7% conv.
wurkkos102K/yr +4.6%0.5% conv.
wurkkos fc11c26K/yr +33.7%3.6% conv.
convoy flashlight36K/yr -22.2%0.1% conv.
sofrin11K/yr +10.3%0.7% conv.
high cri flashlight10K/yr +9.3%0.4% conv.
white flashlight6K/yr +22.7%0.0% conv.
wurkkos fc116K/yr +32.4%2.3% conv.

All search terms

Top wurkkos products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wurkkos FC11C Led Flashlight Rechargeable High Lumen 1200

Wurkkos$32.724.4★2,269 rev

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Grey)

sofirn$23.004.6★90 rev

Wurkkos TD04 Tactical Flashlight 3000 Lumens USB-C Rechargeable LED Flashlight IP68 Waterproof Dual Switch EDC Flashlight for Camping Power Outage Patrol

Wurkkos$37.994.3★565 rev

Wurkkos TD02 Led Tactical Flashlight Super Bright Pocket Flashlights Rechargeable 2000 High Lumens Flashlight EDC Flash Light with Type C Charging Port Tail Switch for Outdoor and Indoor Activities

Wurkkos$29.484.3★1,340 rev

Wurkkos HD05 Flat EDC Flashlight 3100 Lumens 4-in-1 LED Rechargeable Flashlight with UV Red Light & Foldable Rotatable Side Light USB-C High Lumens Flashlights IPX6 for Camping Outdoor Work

Wurkkos$85.494.5★163 rev

Newest

by launch date

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Orange)

sofirn$22.0490 rev

2mo ago

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Grey)

sofirn$23.0090 rev

3mo ago

sofirn SE1 Keychain Flashlight 300 Lumens Small EDC Flashlight with UV Light & RGB Rechargeable Mini Light with Magnetic Base Waterproof Pocket Flashlight for Everyday Carry (Blue)

sofirn$22.3990 rev

3mo ago

Wurkkos HD04 Mini EDC Flashlight 750 Lumens Rechargeable LED Flashlight

Wurkkos$33.7049 rev

3mo ago

Wurkkos HD04 Mini EDC Flashlight 750 Lumens Rechargeable LED Flashlight

Wurkkos$36.1649 rev

3mo ago

What buyers say about wurkkos

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow39%

“It's so bright”

Quality-Overall8%

“Build quality is excellent”

Value For Money5%

“Good for the price”

Charging5%

“Charges easily”

Ease Of Use4%

“Very handy”

Size-Overall3%

“Overall I just love how small it is”

Battery Life3%

“It has a rechargeable battery”

Design-Overall3%

“the design is cool”

Strength3%

“sturdy”

Portability2%

“I really like how versatile it is”

What buyers complain about

Brightness/Shine/Glow9%

“Brightness Could Be Better”

Size-Overall7%

“Really small”

Durability6%

“unable to state how this will hold up under normal use”

Heating5%

“it gets nearly impossible to touch hot if it does”

Value For Money5%

“Too expensive to already have problems”

Battery Life4%

“Bad battery”

Charging4%

“Will no longer charge”

Functionality-Overall4%

“Doesn't turn on”

Weight Heavy3%

“just too bulky”

Quality-Overall2%

“Not as great as it seemed”

Top return reasons

Brightness/Shine/Glow23%

Functionality-Overall11%

Charging11%

Size-Overall10%

Value For Money7%

Advertised Vs Actual Product6%

Defective Material/Parts5%

Battery Inclusion5%

Heating4%

Battery Life3%

Common questions

Is wurkkos profitable to sell on Amazon United States?: The niche generates $398K/yr across 24 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Skip it (47/100).
How competitive is the wurkkos niche?: 4 brands and 8 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wurkkos?: Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Durability. The return rate is 3.4%.
When does demand for wurkkos peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the wurkkos niche?: Listings span $19.95–$109.88; the average listing price is $44.06 (sweet spot $15–$100). The average incumbent carries 434 reviews — the moat a new listing must climb.

wurkkos

wurkkos market data

Competition & brand share

Demand & seasonality

Top wurkkos search terms

Top wurkkos products on Amazon

Top sellers

Newest

Trending

What buyers say about wurkkos

What buyers love

What buyers complain about

Top return reasons

Common questions

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