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Ws2812b

Fail

The top 5 brands take 95% of clicks, so Ws2812b is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$108K/yr245K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
62%top-5 click share · 8 brands · 10 sellers

Flapen Score

Ws2812b against its category

The dotted line is the Tools & Home Improvement average. Past it, Ws2812b is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ws2812b market on Amazon at a glance

Shoppers on Amazon United States searched for Ws2812b 245K times last year and spent an estimated $108K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
2.8%
Market size, estimated
$108Ka year
Peak month
November2.1× the quietest month
Top search term
ws2812b74K searches a year

02 · Price

A sale here is worth $16.02.

Listings sell for $16.02 on average, from $8.75 to $49.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.02 that is $4K to $8K a year per listing.

Average price
$16.02inside the $15 to $100 sweet spot
Price range
$8.75–$49.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #419 within Novelty Lighting. It carries 2,079 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#419in Novelty Lighting
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,079per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ws2812b products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$32K$43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

3%

  • BTF-LIGHTING49%
  • SEZO32%
  • LOAMLIN8%
  • SVFISHKK3%
  • Govee3%
  • Xnbada2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Ws2812b search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Ws2812b search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ws2812b74K/yr
  • addressable led strip38K/yr
  • ws2812b led strip31K/yr
  • ws281219K/yr
  • addressable led15K/yr
  • addressable led strip lights15K/yr
  • individually addressable led strip7K/yr
  • neopixel strip7K/yr
  • ws2812b led4K/yr
  • programmable led strip4K/yr

Reviews and returns

What reviews say buyers love and hate about Ws2812b

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Durability”
4.0%of orders come back
“will break instantly”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ws2812b questions

Answered from the same tracked data.