ws2811
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$57.93avg listing price — sweet spot $15–$100
Review moat
Great468.86avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.38–$154.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 75K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ws2811 is a $47K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
ws2811 market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $87K–$116K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,143
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 8.9%
- Avg brand age
- 40 months
- Avg seller age
- 220 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
10
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
1%
- BTF-LIGHTING51%
- ALITOVE22%
- REXTiN15%
- WESIRI5%
- paulzhang4%
- ADRESUNO2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Top ws2811 search terms
- ws281132K/yr
- ws2811 led strip8K/yr
- pixel lights13K/yr
- led pixel3K/yr
- pixel led5K/yr
- ws2811 12v7K/yr
- alitove3K/yr
- led pixel lights4K/yr
Top ws2811 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BTF-LIGHTING WS2811 IC=RGB+IC Addressable Color RGB LED Strip 16.4FT 60LED/m 20Pixels/m IP30 Black PCB UL Listed Flexible DC12V Chasing Effect for Indoor Home Decor 3M Tape(No Adapter or Controller)
BTF-LIGHTING$20.384.4★1,689 rev
ALITOVE WS2811 RGB-IC Addressable LED Light Strip 16.4ft 300LEDs 12V LED Strip Lights Dream Color Programmable LED Pixel Rope Light Waterproof IP65 with 3M VHB Adhesive Back(No Adapter & Controller)
ALITOVE$22.254.5★411 rev
BTF-LIGHTING WS2811 Dual IC RGBCCT FCOB COB LED Strip UL Listed High Density Chasing IC RGB Light+Tunable White 3000K-6000K 16.4FT 840LEDs/m 10mm Width IP30 DC24V 3M Tape(No Adapter or Controller)
BTF-LIGHTING$47.844.4★44 rev
BTF-LIGHTING WS2811 Smart IC RGB FCOB COB LED Strip UL Listed 720LEDs/m High Density Color Chasing Uniform Light DC12V 16.4FT 12mm Width Black PCB for Home Party DIY Decor(No Adapter or Controller)
BTF-LIGHTING$31.214.4★76 rev
BTF-LIGHTING WS2811 Smart IC RGB FCOB COB LED Strip UL Listed 720LEDs/m High Density Color Chasing Uniform Light DC12V 16.4FT 12mm Width Tape Light for Home Party DIY Decor(No Adapter or Controller)
BTF-LIGHTING$31.274.3★56 rev
Newest
by launch date
BTF-LIGHTING WS2811 Dual IC RGBCCT FCOB COB LED Strip UL Listed High Density Chasing IC RGB Light+Tunable White 3000K-6000K 16.4FT 960LEDs/m 12mm Width IP30 DC24V 3M Tape(No Adapter or Controller)
BTF-LIGHTING$54.6124 rev
BTF-LIGHTING WS2811 Dual IC RGBCCT FCOB COB LED Strip UL Listed High Density Chasing IC RGB Light+Tunable White 3000K-6000K 16.4FT 840LEDs/m 10mm Width IP30 DC24V 3M Tape(No Adapter or Controller)
BTF-LIGHTING$47.8444 rev
BTF-LIGHTING WS2811 Smart IC RGB FCOB COB LED Strip UL Listed 630LEDs/m High Density Color Chasing Uniform Light DC24V 16.4FT 10mm Width Black PCB for Home Party DIY Decor(No Adapter or Controller)
BTF-LIGHTING$24.2418 rev
BTF-LIGHTING WS2811 Smart IC RGB FCOB COB LED Strip UL Listed 720LEDs/m High Density Color Chasing Uniform Light DC12V 16.4FT 12mm Width Black PCB for Home Party DIY Decor(No Adapter or Controller)
BTF-LIGHTING$31.2176 rev
BTF-LIGHTING WS2811 Smart IC RGB FCOB COB LED Strip UL Listed 720LEDs/m High Density Color Chasing Uniform Light DC12V 9.8FT 12mm Width Black PCB for Home Party DIY Decor(No Adapter or Controller)
BTF-LIGHTING$21.6215 rev
Trending
90-day click momentumBTF-LIGHTING WS2811 Smart IC RGB FCOB COB LED Strip UL Listed 720LEDs/m High Density Color Chasing Uniform Light DC12V 9.8FT 12mm Width Black PCB for Home Party DIY Decor(No Adapter or Controller)
BTF-LIGHTING$21.624.2★
BTF-LIGHTING WS2811 Dual IC RGBCCT FCOB COB LED Strip UL Listed High Density Chasing IC RGB Light+Tunable White 3000K-6000K 16.4FT 960LEDs/m 12mm Width IP30 DC24V 3M Tape(No Adapter or Controller)
BTF-LIGHTING$54.614.7★
BTF-LIGHTING WS2811 IC=RGB+IC Addressable Color RGB LED Strip 16.4FT 30LED/m 10Pixels/m IP30 Black PCB UL Listed Flexible DC12V Chasing Effect for Indoor Home Decor 3M Tape(No Adapter or Controller)
BTF-LIGHTING$13.634.4★
BTF-LIGHTING WS2811 Dual IC RGBCCT FCOB COB LED Strip UL Listed High Density Chasing IC RGB Light+Tunable White 3000K-6000K 16.4FT 840LEDs/m 10mm Width IP30 DC24V 3M Tape(No Adapter or Controller)
BTF-LIGHTING$47.844.4★
BTF-LIGHTING WS2811 Smart IC RGB FCOB COB LED Strip UL Listed 630LEDs/m High Density Color Chasing Uniform Light DC24V 16.4FT 10mm Width Black PCB for Home Party DIY Decor(No Adapter or Controller)
BTF-LIGHTING$24.244.4★
What buyers say about ws2811
What buyers praise and complain about, mined from review topics.What buyers love
“the brightness is impressive”
“the color accuracy is outstanding”
“Good quality”
“And theyre affordable”
“easy to install”
“The adhesive is great”
“They work as advertised”
“Easy to use with arduino and ESP32”
“Very durable”
“I use these for many projects”
What buyers complain about
“I did not read the description well”
“With the wrong default the red color was dull”
“this specific model of BTF strips is complete garbage”
“Adhesive can sometimes be an issue”
“That would cost me $30 a year just being in standby mode and I have another 30 foot run on a different controller and power supply”
“Now they flicker and are unusable”
“Epoxy cracks have allowed water intrusion”
“these has no USB plug to just be able to use”
“Now they flicker and are unusable”
“A little higher than I was expecting”
Top return reasons
Common questions
- Is ws2811 profitable to sell on Amazon United States?
- The niche generates $47K/yr across 35 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the ws2811 niche?
- 7 brands and 10 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in ws2811?
- Top complaints mined from reviews: Advertised Vs Actual Product, Color, Quality-Overall. The return rate is 3.3%.
- When does demand for ws2811 peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the ws2811 niche?
- Listings span $3.38–$154.17; the average listing price is $57.93 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.