Is Wrench profitable to sell on Amazon United States?

Flapen scores Wrench 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $166K a year across 26 tracked products. Amazon counts 2 of the 6 products launched in the last year as successful launches. Search demand grew -2.7% in the last 90 days.

How competitive is the Wrench niche on Amazon United States?

15 brands and 62 sellers compete in Wrench on Amazon United States. The top 5 Wrench products take 54% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Wrench?

Wrench buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Strength. Returns run at 1.7% of orders.

When does demand for Wrench peak?

Search demand for Wrench on Amazon United States peaks in Aug–Sep, and the busiest month runs 4.6× the quietest.

What does it cost to enter the Wrench niche?

Wrench sells for $11.82 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.46 to $29.44. The average product has 1,162 reviews, the count a new listing must catch up to.

Wrench

Maybe

Returns run at only 1.7% of orders. But demand is soft, at -2.7% this quarter, so Wrench is a Maybe.

Flapen Score: 53
53 / 100Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size: $166K/yr179K searches / yr
90-day growth: -2.7%search demand this quarter
Competition: 54%top-5 click share · 15 brands · 62 sellers

Flapen Score

Wrench against its category

The dotted line is the Tools & Home Improvement average. Past it, Wrench is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Wrench market on Amazon at a glance

Shoppers on Amazon United States searched for Wrench 179K times last year and spent an estimated $166K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months: 179K
Growth, 90 days vs prior 90: -2.7%
Conversion, latest week: 7.8%
Market size, estimated: $166Ka year
Peak month: August4.6× the quietest month
Top search term: small adjustable wrench43K searches a year

02 · Price

A sale here is worth $11.82.

Listings sell for $11.82 on average, from $4.46 to $29.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.82 that is $6K to $9K a year per listing.

Average price: $11.82under the $15 to $100 sweet spot
Price range: $4.46–$29.44
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: $6K–$9K
Returns: 1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #230 within Wrenches. It carries 1,162 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings: 62%
Prime listings: 100%
Out of stock, average day: 0.7%
Average rank: #230in Wrenches
Average rating: 4.32 starsAmazon United States average 4.42 stars
Average reviews: 1,162per listing
Listings tracked: 26

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 2Amazon's first-year sales bar
Average brand age: 51 months

Products