Is Word Lock profitable to sell on Amazon United States?

Flapen scores Word Lock 50 out of 100 on Amazon United States, a Maybe. Shoppers spend $78K a year across 23 tracked products. Search demand grew -4.0% in the last 90 days.

How competitive is the Word Lock niche on Amazon United States?

12 brands and 95 sellers compete in Word Lock on Amazon United States. The top 5 Word Lock products take 55% of clicks, and the top 5 brands take 88%.

What do buyers complain about in Word Lock?

Word Lock buyers on Amazon United States complain most about Locking Mechanism, Quality-Overall, and Durability. Returns run at 2.1% of orders.

When does demand for Word Lock peak?

Search demand for Word Lock on Amazon United States peaks in Aug, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Word Lock niche?

Word Lock sells for $17.87 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.26 to $48.18. The average product has 2,262 reviews, the count a new listing must catch up to.

Word Lock

Maybe

The products selling today average only 4.2★. But shoppers spend only $78K a year here, so Word Lock is a Maybe.

Flapen Score: 50
50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size: $78K/yr55K searches / yr
90-day growth: -4.0%search demand this quarter
Competition: 55%top-5 click share · 12 brands · 95 sellers

Flapen Score

Word Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Word Lock is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Word Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Word Lock 55K times last year and spent an estimated $78K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months: 55K
Growth, 90 days vs prior 90: -4.0%
Conversion, latest week: 8.0%
Market size, estimated: $78Ka year
Peak month: August1.9× the quietest month
Top search term: word lock12K searches a year

02 · Price

A sale here is worth $17.87.

Listings sell for $17.87 on average, from $8.26 to $48.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.87 that is $2K to $4K a year per listing.

Average price: $17.87inside the $15 to $100 sweet spot
Price range: $8.26–$48.18
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$4K
Returns: 2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #218 within Padlocks & Hasps. It carries 2,262 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings: 74%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #218in Padlocks & Hasps
Average rating: 4.20 starsAmazon United States average 4.42 stars
Average reviews: 2,262per listing
Listings tracked: 23