Is Woodworking Ruler profitable to sell on Amazon United States?

Flapen scores Woodworking Ruler 48 out of 100 on Amazon United States, a Fail. Shoppers spend $99K a year across 29 tracked products. Amazon counts 4 of the 7 products launched in the last year as successful launches. Search demand grew -10.6% in the last 90 days.

How competitive is the Woodworking Ruler niche on Amazon United States?

13 brands and 38 sellers compete in Woodworking Ruler on Amazon United States. The top 5 Woodworking Ruler products take 42% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Woodworking Ruler?

Woodworking Ruler buyers on Amazon United States complain most about Size-Overall, Measurement/Reading Accuracy, and Quality-Overall. Returns run at 1.1% of orders.

When does demand for Woodworking Ruler peak?

Search demand for Woodworking Ruler on Amazon United States peaks in Jan–Feb–Mar–Apr–May, and the busiest month runs 7.2× the quietest.

What does it cost to enter the Woodworking Ruler niche?

Woodworking Ruler sells for $19.67 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.96 to $69.92. The average product has 892 reviews, the count a new listing must catch up to.

Woodworking Ruler

Fail

Demand is soft, at -10.6% this quarter, so Woodworking Ruler is a Fail.

Flapen Score: 48
48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size: $99K/yr193K searches / yr
90-day growth: -10.6%search demand this quarter
Competition: 42%top-5 click share · 13 brands · 38 sellers

Flapen Score

Woodworking Ruler against its category

The dotted line is the Tools & Home Improvement average. Past it, Woodworking Ruler is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Woodworking Ruler market on Amazon at a glance

Shoppers on Amazon United States searched for Woodworking Ruler 193K times last year and spent an estimated $99K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months: 193K
Growth, 90 days vs prior 90: -10.6%
Conversion, latest week: 2.6%
Market size, estimated: $99Ka year
Peak month: January7.2× the quietest month
Top search term: woodworking ruler31K searches a year

02 · Price

A sale here is worth $19.67.

Listings sell for $19.67 on average, from $7.96 to $69.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.67 that is $2K to $5K a year per listing.

Average price: $19.67inside the $15 to $100 sweet spot
Price range: $7.96–$69.92
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Measuring & Layout Tools. It carries 892 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 34%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #76in Measuring & Layout Tools
Average rating: 4.56 starsAmazon United States average 4.42 stars
Average reviews: 892per listing
Listings tracked: 29

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 4Amazon's first-year sales bar
Average brand age: 47 months

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