Wood Stain
MaybeReturns run at only 1.6% of orders. But demand is soft, at +8.2% this quarter, so Wood Stain is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 4854
- Market size
- $548K/yr1.3M searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 58 sellers
Flapen Score
Wood Stain against its category
The dotted line is the Tools & Home Improvement average. Past it, Wood Stain is stronger. Inside it, weaker.
Market
The Wood Stain market on Amazon at a glance
Shoppers on Amazon United States searched for Wood Stain 1.3M times last year and spent an estimated $548K. The top 5 brands take 81% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $548K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $548Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- wood stain597K searches a year
02 · Price
A sale here is worth $13.36.
Listings sell for $13.36 on average, from $6.32 to $32.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $13.36 that is $20K to $27K a year per listing.
- Average price
- $13.36under the $15 to $100 sweet spot
- Price range
- $6.32–$32.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $20K–$27K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Finishes, Sealers & Stains. It carries 1,299 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Finishes, Sealers & Stains
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 1,299per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Wood Stain products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Varathane Premium Fast Dry Dark Walnut Wood Stain
- Price
- $8.59
- Rating
- 4.6/5
- Reviews
- 2,354
- Age
- 11y ago

Varathane Total Control Dark Walnut Gel Stain
- Price
- $10.51
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 1y ago

Varathane 368035 Less Mess Wood Stain and Applicator 4 oz Golden Oak
- Price
- $9.15
- Rating
- 4.2/5
- Reviews
- 678
- Age
- 4y ago

SENVEN Wood Stain Walnut Wood Stain 100ml Woods-Stain for Woods Furniture Cabinet Fast Drying Woods-Stain Non-Toxic Wood-Stains Water Based & Low Odor Wood-Stains Indoor & Outdoor Woods Stains
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 9mo ago

DWIL Water Based Wood Stain - Multiple Finishes Fast Drying Indoor and Outdoor Furniture Wood Paneling Cabinets and More Low Odor Non-Toxic (8.5oz Teak)
- Price
- $11.26
- Rating
- 4.2/5
- Reviews
- 787
- Age
- 2y ago
Trending
90-day click momentum
COATEZ Wood Stain and Sealer in One - Brown Walnut
- Price
- $11.95
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 6mo ago

SENVEN Wood Stain Walnut Wood Stain 100ml Woods-Stain for Woods Furniture Cabinet Fast Drying Woods-Stain Non-Toxic Wood-Stains Water Based & Low Odor Wood-Stains Indoor & Outdoor Woods Stains
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 9mo ago

MOLLOR Built-in Brush Wood Stain Water Based Teak Wood Stain and Sealer in One - No Priming No Topcoat Required Fast Dry|Low Odor|Non-Toxic Perfect for Craft Furniture (150g/5.29 OZ)
- Price
- $13.69
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 8mo ago

Wood Stain 8.5oz/250ml Water Based Wood Stain for Indoor and Outdoor Furniture Cabinet Door Trim and More - Fast Drying Low OdorNon-Toxic Easy to Apply Multiple Finishes (Golden Oak)
- Price
- $9.89
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 8mo ago

Varathane Total Control Kona Gel Stain
- Price
- $11.10
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago
Newest
by launch date
COATEZ Wood Stain and Sealer in One - Brown Walnut
- Price
- $11.95
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 6mo ago

MOLLOR Built-in Brush Wood Stain Water Based Teak Wood Stain and Sealer in One - No Priming No Topcoat Required Fast Dry|Low Odor|Non-Toxic Perfect for Craft Furniture (150g/5.29 OZ)
- Price
- $13.69
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 8mo ago

DWIL Wood Stain and Sealer in One Water Based Semi-Transparent Outdoor Wood Stain for Decks Fences Furniture Wood Paint Projects Fast Drying Low Odor Formula (32oz Dark Brown)
- Price
- $28.69
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 8mo ago

Wood Stain 8.5oz/250ml Water Based Wood Stain for Indoor and Outdoor Furniture Cabinet Door Trim and More - Fast Drying Low OdorNon-Toxic Easy to Apply Multiple Finishes (Golden Oak)
- Price
- $9.89
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 8mo ago

SENVEN Wood Stain Walnut Wood Stain 100ml Woods-Stain for Woods Furniture Cabinet Fast Drying Woods-Stain Non-Toxic Wood-Stains Water Based & Low Odor Wood-Stains Indoor & Outdoor Woods Stains
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
58
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
15%
- Varathane54%
- Minwax8%
- Furniture Clinic7%
- DWIL6%
- Mollor6%
- SENVEN4%
- Open — no brand owns it (6 brands, 15%)
Demand
Wood Stain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Wood Stain search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood stain597K/yr
- wood stain and sealer in one147K/yr
- gel stain117K/yr
- stain104K/yr
- gel stains for wood66K/yr
- varathane wood stain41K/yr
- outdoor wood stain24K/yr
- walnut stain26K/yr
- exterior wood stain18K/yr
- water based wood stain27K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Stain
We read the reviews and the return reasons for every product selling here.
“Too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Stain questions
Answered from the same tracked data.









