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Wood Stain

Maybe

Returns run at only 1.6% of orders. But demand is soft, at +8.2% this quarter, so Wood Stain is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$548K/yr1.3M searches / yr
90-day growth
+8.2%search demand this quarter
Competition
50%top-5 click share · 12 brands · 58 sellers

Flapen Score

Wood Stain against its category

The dotted line is the Tools & Home Improvement average. Past it, Wood Stain is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Stain market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Stain 1.3M times last year and spent an estimated $548K. The top 5 brands take 81% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $548K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
3.1%
Market size, estimated
$548Ka year
Peak month
May1.5× the quietest month
Top search term
wood stain597K searches a year

02 · Price

A sale here is worth $13.36.

Listings sell for $13.36 on average, from $6.32 to $32.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $13.36 that is $20K to $27K a year per listing.

Average price
$13.36under the $15 to $100 sweet spot
Price range
$6.32–$32.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$20K–$27K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Finishes, Sealers & Stains. It carries 1,299 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Finishes, Sealers & Stains
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,299per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
84 months

Products

Top Wood Stain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$55K$110K$164K$219K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

58

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

15%

  • Varathane54%
  • Minwax8%
  • Furniture Clinic7%
  • DWIL6%
  • Mollor6%
  • SENVEN4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Wood Stain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wood Stain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood stain597K/yr
  • wood stain and sealer in one147K/yr
  • gel stain117K/yr
  • stain104K/yr
  • gel stains for wood66K/yr
  • varathane wood stain41K/yr
  • outdoor wood stain24K/yr
  • walnut stain26K/yr
  • exterior wood stain18K/yr
  • water based wood stain27K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Stain

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
45%of negative reviews mention “Color”
1.6%of orders come back
“Too dark”
A buyer, on “Color”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wood Stain questions

Answered from the same tracked data.