Is Wood Plane profitable to sell on Amazon United States?

Flapen scores Wood Plane 47 out of 100 on Amazon United States, a Fail. Shoppers spend $263K a year across 18 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew -0.7% in the last 90 days.

How competitive is the Wood Plane niche on Amazon United States?

9 brands and 20 sellers compete in Wood Plane on Amazon United States. The top 5 Wood Plane products take 63% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Wood Plane?

Wood Plane buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Durability. Returns run at 3.8% of orders.

When does demand for Wood Plane peak?

Search demand for Wood Plane on Amazon United States peaks in Apr–May, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Wood Plane niche?

Wood Plane sells for $31.81 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.42 to $89.80. The average product has 1,590 reviews, the count a new listing must catch up to.

Wood Plane

Fail

The top 5 brands take 92% of clicks, so Wood Plane is a Fail.

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $263K/yr211K searches / yr
90-day growth: -0.7%search demand this quarter
Competition: 63%top-5 click share · 9 brands · 20 sellers

Flapen Score

Wood Plane against its category

The dotted line is the Tools & Home Improvement average. Past it, Wood Plane is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Wood Plane market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Plane 211K times last year and spent an estimated $263K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months: 211K
Growth, 90 days vs prior 90: -0.7%
Conversion, latest week: 3.9%
Market size, estimated: $263Ka year
Peak month: May2.3× the quietest month
Top search term: hand plane80K searches a year

02 · Price

A sale here is worth $31.81.

Listings sell for $31.81 on average, from $8.42 to $89.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $31.81 that is $8K to $16K a year per listing.

Average price: $31.81inside the $15 to $100 sweet spot
Price range: $8.42–$89.80
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: $8K–$16K
Returns: 3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #299 within Hand Planes & Accessories. It carries 1,590 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 78%
Prime listings: 100%
Out of stock, average day: 4.9%
Average rank: #299in Hand Planes & Accessories
Average rating: 4.27 starsAmazon United States average 4.42 stars
Average reviews: 1,590per listing
Listings tracked: 18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 51 months

Products