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Wood Plane

Fail

The top 5 brands take 92% of clicks, so Wood Plane is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$263K/yr211K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
63%top-5 click share · 9 brands · 20 sellers

Flapen Score

Wood Plane against its category

The dotted line is the Tools & Home Improvement average. Past it, Wood Plane is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Plane market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Plane 211K times last year and spent an estimated $263K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
3.9%
Market size, estimated
$263Ka year
Peak month
May2.3× the quietest month
Top search term
hand plane80K searches a year

02 · Price

A sale here is worth $31.81.

Listings sell for $31.81 on average, from $8.42 to $89.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $31.81 that is $8K to $16K a year per listing.

Average price
$31.81inside the $15 to $100 sweet spot
Price range
$8.42–$89.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #299 within Hand Planes & Accessories. It carries 1,590 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#299in Hand Planes & Accessories
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,590per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Wood Plane products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$26K$53K$79K$105K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

20

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

6%

  • Jorgensen57%
  • Amazon Basics19%
  • WEN8%
  • KAKURI4%
  • STANLEY4%
  • Lanties2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Wood Plane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Search terms

Top Wood Plane search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hand plane80K/yr
  • wood shaver24K/yr
  • door trimmer9K/yr
  • hand planes & accessories12K/yr
  • wood door trimmer9K/yr
  • block planes for woodworking15K/yr
  • wood shaver tool9K/yr
  • bench plane6K/yr
  • hand planes for woodworking10K/yr
  • door shaver6K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Plane

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
3.8%of orders come back
“This appears large”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wood Plane questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data