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Wood Knobs

Fail

Returns run at 7.5% of orders, so Wood Knobs is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$108K/yr311K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
42%top-5 click share · 21 brands · 31 sellers

Flapen Score

Wood Knobs against its category

The dotted line is the Tools & Home Improvement average. Past it, Wood Knobs is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Knobs market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Knobs 311K times last year and spent an estimated $108K. The top 5 brands take 67% of clicks. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
2.8%
Market size, estimated
$108Ka year
Peak month
September1.9× the quietest month
Top search term
wooden knobs34K searches a year

02 · Price

A sale here is worth $12.26.

Listings sell for $12.26 on average, from $3.37 to $28.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.26 that is $1K to $3K a year per listing.

Average price
$12.26under the $15 to $100 sweet spot
Price range
$3.37–$28.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #473 within Cabinet Hardware. It carries 353 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#473in Cabinet Hardware
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
353per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wood Knobs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

31

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

42%

Top 20: 87%

Open market

27%

  • Cangder31%
  • WEICHUAN13%
  • AENZOOY10%
  • Zorfeter7%
  • Luomorgo7%
  • Piutouyar6%

Demand

Wood Knobs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Wood Knobs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden knobs34K/yr
  • wood knobs34K/yr
  • wood drawer pulls31K/yr
  • wood cabinet knobs26K/yr
  • wooden drawer knobs24K/yr
  • wooden cabinet knobs22K/yr
  • wooden dresser knobs17K/yr
  • wood drawer knobs15K/yr
  • wooden drawer pulls16K/yr
  • wooden knobs for dresser drawers13K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Knobs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
7.5%of orders come back
“These will absolutely not fit - they are just about 1/4 inch off”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wood Knobs questions

Answered from the same tracked data.