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Wood Grain Filler

Fail

The top 5 brands take 100% of clicks, so Wood Grain Filler is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$101K/yr52K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
84%top-5 click share · 3 brands · 19 sellers

Flapen Score

Wood Grain Filler against its category

The dotted line is the Tools & Home Improvement average. Past it, Wood Grain Filler is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Grain Filler market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Grain Filler 52K times last year and spent an estimated $101K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
8.2%
Market size, estimated
$101Ka year
Peak month
March1.3× the quietest month
Top search term
aqua coat grain filler13K searches a year

02 · Price

A sale here is worth $23.61.

Listings sell for $23.61 on average, from $9.27 to $47.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $23.61 that is $12K to $18K a year per listing.

Average price
$23.61inside the $15 to $100 sweet spot
Price range
$9.27–$47.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Adhesives & Sealers. It carries 3,302 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#92in Adhesives & Sealers
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
3,302per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Wood Grain Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$10K$20K$30K$40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • AquaCoat92%
  • Goodfilla5%
  • GORILLA3%
  • Open — no brand owns it (0%)

Demand

Wood Grain Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wood Grain Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aqua coat grain filler13K/yr
  • wood grain filler15K/yr
  • grain filler12K/yr
  • aqua coat6K/yr
  • aquacoat grain filler5K/yr
  • aquacoat3K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Grain Filler

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Ease Of Use”
1.5%of orders come back
“Tricky to Apply”
A buyer, on “Ease Of Use”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wood Grain Filler questions

Answered from the same tracked data.