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Wood Glue for Crafts

Fail

Demand is soft, at -11.9% this quarter, so Wood Glue for Crafts is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$103K/yr63K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
71%top-5 click share · 8 brands · 95 sellers

Flapen Score

Wood Glue for Crafts against its category

The dotted line is the Tools & Home Improvement average. Past it, Wood Glue for Crafts is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Glue for Crafts market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Glue for Crafts 63K times last year and spent an estimated $103K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

20.3% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
20.3%
Market size, estimated
$103Ka year
Peak month
December11.1× the quietest month
Top search term
wood glue for crafts37K searches a year

02 · Price

A sale here is worth $8.07.

Listings sell for $8.07 on average, from $2.71 to $19.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $8.07 that is $8K to $10K a year per listing.

Average price
$8.07under the $15 to $100 sweet spot
Price range
$2.71–$19.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$8K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Adhesives & Sealers. It carries 8,389 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Adhesives & Sealers
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
8,389per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Wood Glue for Crafts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$10K$21K$31K$41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

95

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • GORILLA51%
  • Titebond18%
  • LMQ LASH11%
  • Bearly Art7%
  • Aleene's5%
  • ENMEMO4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Wood Glue for Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Holiday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Wood Glue for Crafts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood glue for crafts37K/yr
  • gorilla wood glue 4 oz3K/yr
  • craft wood glue4K/yr
  • wood craft glue4K/yr
  • gorilla wood glue ultimate3K/yr
  • glue for wood crafts3K/yr
  • small wood glue2K/yr
  • gorilla wood glue extra strength for furniture6K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Glue for Crafts

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Adhesion/Stickiness”
30%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Does not hold”
A buyer, on “Adhesion/Stickiness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wood Glue for Crafts questions

Answered from the same tracked data.