Wood Floor Filler
FailDemand is soft, at -31.2% this quarter, so Wood Floor Filler is a Fail.
- Flapen Score
- 45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 4845
- Market size
- $74K/yr113K searches / yr
- 90-day growth
- -31.2%search demand this quarter
- Competition
- 58%top-5 click share · 12 brands · 68 sellers
Flapen Score
Wood Floor Filler against its category
The dotted line is the Tools & Home Improvement average. Past it, Wood Floor Filler is stronger. Inside it, weaker.
Market
The Wood Floor Filler market on Amazon at a glance
Shoppers on Amazon United States searched for Wood Floor Filler 113K times last year and spent an estimated $74K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -31.2%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $74Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- wood floor filler20K searches a year
02 · Price
A sale here is worth $17.75.
Listings sell for $17.75 on average, from $6.38 to $53.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.75 that is $2K to $4K a year per listing.
- Average price
- $17.75inside the $15 to $100 sweet spot
- Price range
- $6.38–$53.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Adhesives & Sealers. It carries 2,664 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Adhesives & Sealers
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 2,664per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Wood Floor Filler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gorilla All Purpose Wood Filler Walnut Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
- Price
- $8.78
- Rating
- 4.2/5
- Reviews
- 7,285
- Age
- 3y ago

Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
- Price
- $9.27
- Rating
- 4.4/5
- Reviews
- 12,014
- Age
- 4y ago

Gap Filler - 310ml (Oak)
- Price
- $15.50
- Rating
- 4.4/5
- Reviews
- 360
- Age
- 2y ago

Minwax Color-Matched Wood Filler Golden Oak 6 oz
- Price
- $8.88
- Rating
- 4.5/5
- Reviews
- 964
- Age
- 7y ago

Roberts Palette Quick-Repair Putty for Wood Laminate & Vinyl - Dark Brown
- Price
- $7.14
- Rating
- 4.3/5
- Reviews
- 887
- Age
- 11y ago
Trending
90-day click momentum
Goodfilla Red Oak 1 Gallon (13.5lbs) Wood and Grain Filler Stainable Sandable Zero Waste Non-Toxic USA Made
- Price
- $53.72
- Rating
- 4.4/5
- Reviews
- 9,339
- Age
- 9y ago

Boncart Wood Filler 6.15 oz Paintable Wood Putty Easy to Sand Shrink & Crack Resistant Quick Repair for Cracks Holes and Damage (White)
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 303
- Age
- 1y ago

Boncart Wood Furniture Repair Kit Wood Touch up Fillers Repair Scratches Cracks Paint Chips and Nail Holes on Furniture Floors Doors Cabinets and Tables (10 Colors)
- Price
- $12.77
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 1y ago

Gap Filler - 310ml (Oak)
- Price
- $15.50
- Rating
- 4.4/5
- Reviews
- 360
- Age
- 2y ago

Goodfilla Maple/Beech/Pine 8 oz Wood and Grain Filler Stainable Sandable Zero Waste Non-Toxic USA Made
- Price
- $11.57
- Rating
- 4.4/5
- Reviews
- 9,339
- Age
- 10y ago
Newest
by launch date
Boncart Wood Furniture Repair Kit Wood Touch up Fillers Repair Scratches Cracks Paint Chips and Nail Holes on Furniture Floors Doors Cabinets and Tables (10 Colors)
- Price
- $12.77
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 1y ago

Boncart Wood Filler 6.15 oz Paintable Wood Putty Easy to Sand Shrink & Crack Resistant Quick Repair for Cracks Holes and Damage (White)
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 303
- Age
- 1y ago

Wood Filler Wood Repair Kit 16 Ounce Paintable & Stainable Wood Putty Filler Wood Scratch Cracks Holes Repair Furniture Exterior Wood Filler Water Resistant Wood Putty (White)
- Price
- $13.93
- Rating
- 4.4/5
- Reviews
- 817
- Age
- 1y ago

Wood Repair Kit 12 Color Wood Fillers Furniture Repair Kit Repair Scratch Cracks Stains Discoloration for Wood Furniture Door Cabinet Floor Table Surface Wood Touch up Filler Wood Paint
- Price
- $13.42
- Rating
- 4.4/5
- Reviews
- 1,039
- Age
- 2y ago

Gap Filler - 310ml (Oak)
- Price
- $15.50
- Rating
- 4.4/5
- Reviews
- 360
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
68
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
15%
- GORILLA39%
- Minwax13%
- LOBA11%
- Boncart10%
- ROBERTS7%
- Goodfilla5%
- Open — no brand owns it (6 brands, 15%)
Demand
Wood Floor Filler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top Wood Floor Filler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood floor filler20K/yr
- wood filler for hardwood floors14K/yr
- hardwood floor filler12K/yr
- hardwood floor gap filler9K/yr
- colored wood filler8K/yr
- wood floor filler for gaps10K/yr
- wood floor gap filler10K/yr
- colored wood putty4K/yr
- hardwood floor gaps filler4K/yr
- floor wood filler4K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Floor Filler
We read the reviews and the return reasons for every product selling here.
“The color was a little darker than I thought it was going to be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Floor Filler questions
Answered from the same tracked data.









