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Wood Floor Filler

Fail

Demand is soft, at -31.2% this quarter, so Wood Floor Filler is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$74K/yr113K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
58%top-5 click share · 12 brands · 68 sellers

Flapen Score

Wood Floor Filler against its category

The dotted line is the Tools & Home Improvement average. Past it, Wood Floor Filler is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Floor Filler market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Floor Filler 113K times last year and spent an estimated $74K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
3.7%
Market size, estimated
$74Ka year
Peak month
February1.8× the quietest month
Top search term
wood floor filler20K searches a year

02 · Price

A sale here is worth $17.75.

Listings sell for $17.75 on average, from $6.38 to $53.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.75 that is $2K to $4K a year per listing.

Average price
$17.75inside the $15 to $100 sweet spot
Price range
$6.38–$53.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Adhesives & Sealers. It carries 2,664 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Adhesives & Sealers
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
2,664per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Wood Floor Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

68

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

15%

  • GORILLA39%
  • Minwax13%
  • LOBA11%
  • Boncart10%
  • ROBERTS7%
  • Goodfilla5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Wood Floor Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Wood Floor Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood floor filler20K/yr
  • wood filler for hardwood floors14K/yr
  • hardwood floor filler12K/yr
  • hardwood floor gap filler9K/yr
  • colored wood filler8K/yr
  • wood floor filler for gaps10K/yr
  • wood floor gap filler10K/yr
  • colored wood putty4K/yr
  • hardwood floor gaps filler4K/yr
  • floor wood filler4K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Floor Filler

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Color”
1.9%of orders come back
“The color was a little darker than I thought it was going to be”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wood Floor Filler questions

Answered from the same tracked data.