wood floor filler
Skip itSoft demand (-31.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.75avg listing price — sweet spot $15–$100
Price range
Great$6.38–$53.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,663.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 113K searches
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wood floor filler is a $74K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
wood floor filler market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $71K–$89K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
68
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
15%
- GORILLA39%
- Minwax13%
- LOBA11%
- Boncart10%
- ROBERTS7%
- Goodfilla5%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -31.2% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top wood floor filler search terms
- wood floor filler20K/yr
- wood filler for hardwood floors14K/yr
- hardwood floor filler12K/yr
- hardwood floor gap filler9K/yr
- colored wood filler8K/yr
- wood floor filler for gaps10K/yr
- wood floor gap filler10K/yr
- colored wood putty4K/yr
- hardwood floor gaps filler4K/yr
- floor wood filler4K/yr
Top wood floor filler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gorilla All Purpose Wood Filler Walnut Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$8.784.2★7,285 rev
Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$9.274.4★12,014 rev
Gap Filler - 310ml (Oak)
LOBA$15.504.4★360 rev
Minwax Color-Matched Wood Filler Golden Oak 6 oz
Minwax$8.884.5★964 rev
Roberts Palette Quick-Repair Putty for Wood Laminate & Vinyl - Dark Brown
ROBERTS$7.144.3★887 rev
Newest
by launch date
Boncart Wood Furniture Repair Kit Wood Touch up Fillers Repair Scratches Cracks Paint Chips and Nail Holes on Furniture Floors Doors Cabinets and Tables (10 Colors)
Boncart$12.77249 rev
Boncart Wood Filler 6.15 oz Paintable Wood Putty Easy to Sand Shrink & Crack Resistant Quick Repair for Cracks Holes and Damage (White)
Boncart$9.91303 rev
Wood Filler Wood Repair Kit 16 Ounce Paintable & Stainable Wood Putty Filler Wood Scratch Cracks Holes Repair Furniture Exterior Wood Filler Water Resistant Wood Putty (White)
aididan$13.93817 rev
Wood Repair Kit 12 Color Wood Fillers Furniture Repair Kit Repair Scratch Cracks Stains Discoloration for Wood Furniture Door Cabinet Floor Table Surface Wood Touch up Filler Wood Paint
Hupeyna$13.421,039 rev
Gap Filler - 310ml (Oak)
LOBA$15.50360 rev
Trending
90-day click momentum
Goodfilla Red Oak 1 Gallon (13.5lbs) Wood and Grain Filler Stainable Sandable Zero Waste Non-Toxic USA Made
Goodfilla$53.724.4★
Boncart Wood Filler 6.15 oz Paintable Wood Putty Easy to Sand Shrink & Crack Resistant Quick Repair for Cracks Holes and Damage (White)
Boncart$9.914.4★
Boncart Wood Furniture Repair Kit Wood Touch up Fillers Repair Scratches Cracks Paint Chips and Nail Holes on Furniture Floors Doors Cabinets and Tables (10 Colors)
Boncart$12.774.3★
Gap Filler - 310ml (Oak)
LOBA$15.504.4★
Goodfilla Maple/Beech/Pine 8 oz Wood and Grain Filler Stainable Sandable Zero Waste Non-Toxic USA Made
Goodfilla$11.574.4★
What buyers say about wood floor filler
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Apply”
“the tools themselves are decent quality”
“Good wood puddy”
“Lots of colors”
“Good deal”
“As advertised”
“Works great for patch jobs”
“The paint went on smoothly”
“held up great”
“worked well for small repairs”
What buyers complain about
“The color was a little darker than I thought it was going to be”
“Hard to manage”
“Not workable”
“doesn't stick easily to the wood”
“Too thick”
“Too hard and not very pliable out of the tube”
“Poor quality”
“it just fell apart”
“Waste of money”
“small”
Top return reasons
Common questions
- Is wood floor filler profitable to sell on Amazon United States?
- The niche generates $74K/yr across 23 tracked products. 90-day search growth is -31.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the wood floor filler niche?
- 12 brands and 68 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in wood floor filler?
- Top complaints mined from reviews: Color, Ease Of Use, Functionality-Overall. The return rate is 1.9%.
- When does demand for wood floor filler peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the wood floor filler niche?
- Listings span $6.38–$53.74; the average listing price is $17.75 (sweet spot $15–$100). The average incumbent carries 2,664 reviews — the moat a new listing must climb.