wood filler
Worth a lookShows searches that convert (12.9% search→purchase), but prices mostly outside the sweet spot ($4.28–$13.93) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.4M$2.4M/yr · 2.1M searches
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,140.64avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.79avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$4.28–$13.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, wood filler is a $2.4M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
wood filler market data
- Units sold / yr
- 250K–300K
- avg 15,000–20,000/product
- Revenue / yr
- $2.2M–$2.6M
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
69
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- GORILLA59%
- Boncart18%
- DAP9%
- PLASTIC WOOD5%
- Elmer's4%
- aididan3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top wood filler search terms
- wood filler1.1M/yr
- wood putty255K/yr
- wood filler putty177K/yr
- wood putty filler97K/yr
- wood filler outdoor28K/yr
- exterior wood filler44K/yr
- stainable wood filler42K/yr
- gorilla wood filler36K/yr
- wood putty filler paintable sandable41K/yr
- minwax wood filler43K/yr
Top wood filler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$9.274.4★12,014 rev
Gorilla All Purpose Wood Filler Natural Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$8.574.2★7,285 rev
BONCART Wood Filler Wood Putty Wood Filler Paintable Wood Repair Putty Stainable 9.87 Ounce White Wood Filler Wood Furniture Repair kit Quickly Repair Any Broken and defective Wooden Furniture
Boncart$12.874.5★1,987 rev
DAP Plastic Wood-X with DryDex Wood Filler Natural 5.5 Oz (7079800540)
DAP$5.184.6★1,453 rev
DAP Plastic Wood All Purpose Latex Wood Filler Natural 3 Oz (7079800580)
PLASTIC WOOD$4.284.4★701 rev
Newest
by launch date
Boncart Wood Filler 6.15 oz Paintable Wood Putty Easy to Sand Shrink & Crack Resistant Quick Repair for Cracks Holes and Damage (White)
Boncart$9.91303 rev
Wood Filler Wood Repair Kit 16 Ounce Paintable & Stainable Wood Putty Filler Wood Scratch Cracks Holes Repair Furniture Exterior Wood Filler Water Resistant Wood Putty (White)
aididan$13.93817 rev
BONCART Wood Filler Wood Putty Wood Filler Paintable Wood Repair Putty Stainable 9.87 Ounce White Wood Filler Wood Furniture Repair kit Quickly Repair Any Broken and defective Wooden Furniture
Boncart$12.871,987 rev
Gorilla All Purpose Wood Filler Walnut Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$8.787,285 rev
Gorilla All Purpose Wood Filler White Wood Filler 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$7.671,477 rev
Trending
90-day click momentumBoncart Wood Filler 6.15 oz Paintable Wood Putty Easy to Sand Shrink & Crack Resistant Quick Repair for Cracks Holes and Damage (White)
Boncart$9.914.4★
Minwax Stainable Wood Filler 6 oz
Minwax$8.864.4★
Gorilla All Purpose Wood Filler Walnut Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$8.784.2★
Elmers E855 Carpenters Wood Filler 3.25-Ounce Tube White
Elmer's$7.324.6★
Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$9.274.4★
What buyers say about wood filler
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to apply”
“Fair products”
“Good wood puddy”
“As advertised”
“Good deal”
“Works well on places I needed it for”
“Color is great”
“No problems painting it”
“held up great”
“Easy to wash off your hands”
What buyers complain about
“Difficult to Use”
“Color totally off”
“Tiny container”
“doesn't stick”
“Kind of tough to work with texture wise”
“Too thick”
“can be outrageously priced so be sure to shop around”
“And fall apart”
“Doesnt work well”
“Poor quality”
Top return reasons
Common questions
- Is wood filler profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 11 tracked products. 90-day search growth is +14.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the wood filler niche?
- 7 brands and 69 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in wood filler?
- Top complaints mined from reviews: Ease Of Use, Color, Size-Overall. The return rate is 1.4%.
- When does demand for wood filler peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the wood filler niche?
- Listings span $4.28–$13.93; the average listing price is $8.79 (sweet spot $15–$100). The average incumbent carries 5,141 reviews — the moat a new listing must climb.