Wood Filler
MaybeBuyers convert on 12.9% of searches. But prices span $4.28–$13.93, mostly outside the sweet spot, so Wood Filler is a Maybe.
- Flapen Score
- 51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 4851
- Market size
- $2.4M/yr2.1M searches / yr
- 90-day growth
- +14.1%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 69 sellers
Flapen Score
Wood Filler against its category
The dotted line is the Tools & Home Improvement average. Past it, Wood Filler is stronger. Inside it, weaker.
Market
The Wood Filler market on Amazon at a glance
Shoppers on Amazon United States searched for Wood Filler 2.1M times last year and spent an estimated $2.4M. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
12.9% of searches ended in a purchase last week.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +14.1%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $2.4Ma year
- Peak month
- May1.5× the quietest month
- Top search term
- wood filler1.1M searches a year
02 · Price
A sale here is worth $8.79.
Listings sell for $8.79 on average, from $4.28 to $13.93. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At $8.79 that is $132K to $176K a year per listing.
- Average price
- $8.79under the $15 to $100 sweet spot
- Price range
- $4.28–$13.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $132K–$176K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Adhesives & Sealers. It carries 5,141 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Adhesives & Sealers
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 5,141per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Wood Filler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
- Price
- $9.27
- Rating
- 4.4/5
- Reviews
- 12,014
- Age
- 4y ago

Gorilla All Purpose Wood Filler Natural Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
- Price
- $8.57
- Rating
- 4.2/5
- Reviews
- 7,285
- Age
- 4y ago

BONCART Wood Filler Wood Putty Wood Filler Paintable Wood Repair Putty Stainable 9.87 Ounce White Wood Filler Wood Furniture Repair kit Quickly Repair Any Broken and defective Wooden Furniture
- Price
- $12.87
- Rating
- 4.5/5
- Reviews
- 1,987
- Age
- 3y ago

DAP Plastic Wood-X with DryDex Wood Filler Natural 5.5 Oz (7079800540)
- Price
- $5.18
- Rating
- 4.6/5
- Reviews
- 1,453
- Age
- 10y ago

DAP Plastic Wood All Purpose Latex Wood Filler Natural 3 Oz (7079800580)
- Price
- $4.28
- Rating
- 4.4/5
- Reviews
- 701
- Age
- 10y ago
Trending
90-day click momentum
Boncart Wood Filler 6.15 oz Paintable Wood Putty Easy to Sand Shrink & Crack Resistant Quick Repair for Cracks Holes and Damage (White)
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 303
- Age
- 1y ago

Minwax Stainable Wood Filler 6 oz
- Price
- $8.86
- Rating
- 4.4/5
- Reviews
- 9,251
- Age
- 18y ago

Gorilla All Purpose Wood Filler Walnut Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
- Price
- $8.78
- Rating
- 4.2/5
- Reviews
- 7,285
- Age
- 3y ago

Elmers E855 Carpenters Wood Filler 3.25-Ounce Tube White
- Price
- $7.32
- Rating
- 4.6/5
- Reviews
- 13,974
- Age
- 19y ago

Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
- Price
- $9.27
- Rating
- 4.4/5
- Reviews
- 12,014
- Age
- 4y ago
Newest
by launch date
Boncart Wood Filler 6.15 oz Paintable Wood Putty Easy to Sand Shrink & Crack Resistant Quick Repair for Cracks Holes and Damage (White)
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 303
- Age
- 1y ago

Wood Filler Wood Repair Kit 16 Ounce Paintable & Stainable Wood Putty Filler Wood Scratch Cracks Holes Repair Furniture Exterior Wood Filler Water Resistant Wood Putty (White)
- Price
- $13.93
- Rating
- 4.4/5
- Reviews
- 817
- Age
- 1y ago

BONCART Wood Filler Wood Putty Wood Filler Paintable Wood Repair Putty Stainable 9.87 Ounce White Wood Filler Wood Furniture Repair kit Quickly Repair Any Broken and defective Wooden Furniture
- Price
- $12.87
- Rating
- 4.5/5
- Reviews
- 1,987
- Age
- 3y ago

Gorilla All Purpose Wood Filler Walnut Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
- Price
- $8.78
- Rating
- 4.2/5
- Reviews
- 7,285
- Age
- 3y ago

Gorilla All Purpose Wood Filler White Wood Filler 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
- Price
- $7.67
- Rating
- 4.2/5
- Reviews
- 1,477
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
69
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- GORILLA59%
- Boncart18%
- DAP9%
- PLASTIC WOOD5%
- Elmer's4%
- aididan3%
- Open — no brand owns it (1 brand, 2%)
Demand
Wood Filler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Wood Filler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood filler1.1M/yr
- wood putty255K/yr
- wood filler putty177K/yr
- wood putty filler97K/yr
- wood filler outdoor28K/yr
- exterior wood filler44K/yr
- stainable wood filler42K/yr
- gorilla wood filler36K/yr
- wood putty filler paintable sandable41K/yr
- minwax wood filler43K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Filler
We read the reviews and the return reasons for every product selling here.
“Difficult to Use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Filler questions
Answered from the same tracked data.









