Is Wood Dye profitable to sell on Amazon United States?

Flapen scores Wood Dye 43 out of 100 on Amazon United States, a Fail. Shoppers spend $84K a year across 21 tracked products. Amazon counts 0 of the 2 products launched in the last year as successful launches. Search demand grew -11.8% in the last 90 days.

How competitive is the Wood Dye niche on Amazon United States?

9 brands and 27 sellers compete in Wood Dye on Amazon United States. The top 5 Wood Dye products take 66% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Wood Dye?

Wood Dye buyers on Amazon United States complain most about Color, Instructions/User Manual/Troubleshooting, and Advertised Vs Actual Product. Returns run at 0.9% of orders.

When does demand for Wood Dye peak?

Search demand for Wood Dye on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Wood Dye niche?

Wood Dye sells for $28.25 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.66 to $63.91. The average product has 948 reviews, the count a new listing must catch up to.

Wood Dye

Fail

Demand is soft, at -11.8% this quarter, so Wood Dye is a Fail.

Flapen Score: 43
43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size: $84K/yr117K searches / yr
90-day growth: -11.8%search demand this quarter
Competition: 66%top-5 click share · 9 brands · 27 sellers

Flapen Score

Wood Dye against its category

The dotted line is the Tools & Home Improvement average. Past it, Wood Dye is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Wood Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Dye 117K times last year and spent an estimated $84K. The top 5 brands take 92% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months: 117K
Growth, 90 days vs prior 90: -11.8%
Conversion, latest week: 2.5%
Market size, estimated: $84Ka year
Peak month: January1.3× the quietest month
Top search term: wood dye36K searches a year

02 · Price

A sale here is worth $28.25.

Listings sell for $28.25 on average, from $9.66 to $63.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $28.25 that is $3K to $7K a year per listing.

Average price: $28.25inside the $15 to $100 sweet spot
Price range: $9.66–$63.91
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$7K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #189 within Finishes, Sealers & Stains. It carries 948 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 95%
Out of stock, average day: 7.4%
Average rank: #189in Finishes, Sealers & Stains
Average rating: 4.47 starsAmazon United States average 4.42 stars
Average reviews: 948per listing
Listings tracked: 21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 83 months

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