Is Wood Contact Paper profitable to sell on Amazon United States?

Flapen scores Wood Contact Paper 43 out of 100 on Amazon United States, a Fail. Shoppers spend $80K a year across 28 tracked products. Amazon counts 1 of the 3 products launched in the last year as successful launches. Search demand grew +8.3% in the last 90 days.

How competitive is the Wood Contact Paper niche on Amazon United States?

21 brands and 24 sellers compete in Wood Contact Paper on Amazon United States. The top 5 Wood Contact Paper products take 53% of clicks, and the top 5 brands take 63%.

What do buyers complain about in Wood Contact Paper?

Wood Contact Paper buyers on Amazon United States complain most about Adhesion/Stickiness, Quality-Overall, and Thickness. Returns run at 4.5% of orders.

When does demand for Wood Contact Paper peak?

Search demand for Wood Contact Paper on Amazon United States peaks in Jan–Aug, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Wood Contact Paper niche?

Wood Contact Paper sells for $9.70 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.85 to $31.08. The average product has 3,308 reviews, the count a new listing must catch up to.

Wood Contact Paper

Fail

Shoppers spend only $80K a year here, so Wood Contact Paper is a Fail.

Flapen Score: 43
43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size: $80K/yr384K searches / yr
90-day growth: +8.3%search demand this quarter
Competition: 53%top-5 click share · 21 brands · 24 sellers

Flapen Score

Wood Contact Paper against its category

The dotted line is the Tools & Home Improvement average. Past it, Wood Contact Paper is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Wood Contact Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Contact Paper 384K times last year and spent an estimated $80K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months: 384K
Growth, 90 days vs prior 90: +8.3%
Conversion, latest week: 2.1%
Market size, estimated: $80Ka year
Peak month: August2.0× the quietest month
Top search term: wood vinyl wrap80K searches a year

02 · Price

A sale here is worth $9.70.

Listings sell for $9.70 on average, from $4.85 to $31.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.70 that is $2K to $5K a year per listing.

Average price: $9.70under the $15 to $100 sweet spot
Price range: $4.85–$31.08
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $2K–$5K
Returns: 4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Wallpaper & Wallpapering Supplies. It carries 3,308 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #141in Wallpaper & Wallpapering Supplies
Average rating: 4.32 starsAmazon United States average 4.42 stars
Average reviews: 3,308per listing
Listings tracked: 28

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 41 months

Products