Skip to content

Wled

Fail

The top 5 brands take 98% of clicks, so Wled is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$181K/yr188K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
61%top-5 click share · 6 brands · 8 sellers

Flapen Score

Wled against its category

The dotted line is the Tools & Home Improvement average. Past it, Wled is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wled market on Amazon at a glance

Shoppers on Amazon United States searched for Wled 188K times last year and spent an estimated $181K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
3.9%
Market size, estimated
$181Ka year
Peak month
December3.0× the quietest month
Top search term
wled controller69K searches a year

02 · Price

A sale here is worth $24.68.

Listings sell for $24.68 on average, from $18.10 to $32.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $24.68 that is $6K to $12K a year per listing.

Average price
$24.68inside the $15 to $100 sweet spot
Price range
$18.10–$32.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #538 within Novelty Lighting. It carries 71 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#538in Novelty Lighting
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
71per listing
Listings tracked
19

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wled products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$54K$73K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Sogledwow37%
  • GLEDOPTO32%
  • BTF-LIGHTING26%
  • Generic3%
  • WeGoIOT2%
  • Eternaglo2%

Demand

Wled search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Wled search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wled controller69K/yr
  • wled48K/yr
  • gledopto17K/yr
  • gledopto wled controller3K/yr
  • wled controller esp3211K/yr
  • athom wled controller3K/yr
  • esp32 wled6K/yr
  • quinled4K/yr
  • esp32 controller4K/yr
  • esp32 wled controller4K/yr

Reviews and returns

What reviews say buyers love and hate about Wled

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Connectivity-Overall”
3.9%of orders come back
“the slightest touch results in a power disconnect”
A buyer, on “Connectivity-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wled questions

Answered from the same tracked data.