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Wireless Spotlight

Fail

Demand is soft, at -23.3% this quarter, so Wireless Spotlight is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$83K/yr105K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
56%top-5 click share · 15 brands · 23 sellers

Flapen Score

Wireless Spotlight against its category

The dotted line is the Tools & Home Improvement average. Past it, Wireless Spotlight is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wireless Spotlight market on Amazon at a glance

Shoppers on Amazon United States searched for Wireless Spotlight 105K times last year and spent an estimated $83K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
3.5%
Market size, estimated
$83Ka year
Peak month
October2.5× the quietest month
Top search term
wireless spotlight10K searches a year

02 · Price

A sale here is worth $22.85.

Listings sell for $22.85 on average, from $11.20 to $47.89. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $22.85 that is $2K to $6K a year per listing.

Average price
$22.85inside the $15 to $100 sweet spot
Price range
$11.20–$47.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #23 within Wall Lights. It carries 1,156 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#23in Wall Lights
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,156per listing
Listings tracked
23

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wireless Spotlight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$17K$25K$33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

23

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

22%

  • EZVALO45%
  • GOODEA10%
  • Ler0ktr7%
  • PopoIron6%
  • Zetunlo5%
  • HAMVIDNE4%

Demand

Wireless Spotlight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Wireless Spotlight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wireless spotlight10K/yr
  • wireless spotlight indoor29K/yr
  • battery operated spotlights indoor9K/yr
  • rechargeable spotlight indoor7K/yr
  • battery spot lights4K/yr
  • battery spotlight indoor4K/yr
  • battery powered spot lights6K/yr
  • battery operated spot lights6K/yr
  • battery powered spotlight indoor4K/yr
  • wireless led spotlight3K/yr

Reviews and returns

What reviews say buyers love and hate about Wireless Spotlight

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Charging”
5.3%of orders come back
“Does not hold charge”
A buyer, on “Charging”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wireless Spotlight questions

Answered from the same tracked data.