Is Wireless Light Bulbs profitable to sell on Amazon United States?

Flapen scores Wireless Light Bulbs 44 out of 100 on Amazon United States, a Fail. Shoppers spend $80K a year across 24 tracked products. Amazon counts 5 of the 5 products launched in the last year as successful launches. Search demand grew -6.5% in the last 90 days.

How competitive is the Wireless Light Bulbs niche on Amazon United States?

18 brands and 24 sellers compete in Wireless Light Bulbs on Amazon United States. The top 5 Wireless Light Bulbs products take 61% of clicks, and the top 5 brands take 75%.

What do buyers complain about in Wireless Light Bulbs?

Wireless Light Bulbs buyers on Amazon United States complain most about Charging, Brightness/Shine/Glow, and Connectivity-Overall. Returns run at 3.3% of orders.

When does demand for Wireless Light Bulbs peak?

Search demand for Wireless Light Bulbs on Amazon United States peaks in Jan, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Wireless Light Bulbs niche?

Wireless Light Bulbs sells for $18.17 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.98 to $30.00. The average product has 2,446 reviews, the count a new listing must catch up to.

Wireless Light Bulbs

Fail

Shoppers spend only $80K a year here, so Wireless Light Bulbs is a Fail.

Flapen Score: 44
44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size: $80K/yr101K searches / yr
90-day growth: -6.5%search demand this quarter
Competition: 61%top-5 click share · 18 brands · 24 sellers

Flapen Score

Wireless Light Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Wireless Light Bulbs is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Wireless Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Wireless Light Bulbs 101K times last year and spent an estimated $80K. The top 5 brands take 75% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months: 101K
Growth, 90 days vs prior 90: -6.5%
Conversion, latest week: 4.4%
Market size, estimated: $80Ka year
Peak month: January1.6× the quietest month
Top search term: wireless light bulbs60K searches a year

02 · Price

A sale here is worth $18.17.

Listings sell for $18.17 on average, from $8.98 to $30.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.17 that is $2K to $5K a year per listing.

Average price: $18.17inside the $15 to $100 sweet spot
Price range: $8.98–$30.00
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #467 within Light Bulbs. It carries 2,446 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.3%
Average rank: #467in Light Bulbs
Average rating: 4.33 starsAmazon United States average 4.42 stars
Average reviews: 2,446per listing
Listings tracked: 24

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 5
Successful launches: 5Amazon's first-year sales bar
Average brand age: 34 months

Products