Is Wired Doorbell Camera profitable to sell on Amazon United States?

Flapen scores Wired Doorbell Camera 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $3.4M a year across 15 tracked products. Amazon counts 3 of the 3 products launched in the last year as successful launches. Search demand grew +54.7% in the last 90 days.

How competitive is the Wired Doorbell Camera niche on Amazon United States?

7 brands and 44 sellers compete in Wired Doorbell Camera on Amazon United States. The top 5 Wired Doorbell Camera products take 72% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Wired Doorbell Camera?

Wired Doorbell Camera buyers on Amazon United States complain most about Connectivity-Overall, Battery Life, and Functionality-Overall. Returns run at 5.3% of orders, which is high.

What does it cost to enter the Wired Doorbell Camera niche?

Wired Doorbell Camera sells for $72.39 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $26.64 to $226.61. The average product has 1,208 reviews, the count a new listing must catch up to.

Wired Doorbell Camera

Maybe

Shoppers spend $3.4M a year here. But the top 5 brands take 97% of clicks, so Wired Doorbell Camera is a Maybe.

Filters High Returns High Price

Flapen Score: 54
54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size: $3.4M/yr1.1M searches / yr
90-day growth: +54.7%search demand this quarter
Competition: 72%top-5 click share · 7 brands · 44 sellers

Flapen Score

Wired Doorbell Camera against its category

The dotted line is the Tools & Home Improvement average. Past it, Wired Doorbell Camera is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Wired Doorbell Camera market on Amazon at a glance

Shoppers on Amazon United States searched for Wired Doorbell Camera 1.1M times last year and spent an estimated $3.4M. The top 5 brands take 97% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months: 1.1M
Growth, 90 days vs prior 90: +54.7%
Conversion, latest week: 4.4%
Market size, estimated: $3.4Ma year
Top search term: arlo doorbell camera275K searches a year

02 · Price

A sale here is worth $72.39.

Listings sell for $72.39 on average, from $26.64 to $226.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $72.39 that is $217K to $290K a year per listing.

Average price: $72.39inside the $15 to $100 sweet spot
Price range: $26.64–$226.61
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 40K–50K
Units per listing a year: 3,000–4,000
Revenue per listing a year: $217K–$290K
Returns: 5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #58 within Home Security Systems. It carries 1,208 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 100%
Out of stock, average day: 1.7%
Average rank: #58in Home Security Systems
Average rating: 4.23 starsAmazon United States average 4.42 stars
Average reviews: 1,208per listing
Listings tracked: 15

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 28 months

Products