Skip to content

Wire Tacks

Fail

The top 5 brands take 90% of clicks, so Wire Tacks is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$214K/yr224K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
55%top-5 click share · 11 brands · 62 sellers

Flapen Score

Wire Tacks against its category

The dotted line is the Tools & Home Improvement average. Past it, Wire Tacks is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wire Tacks market on Amazon at a glance

Shoppers on Amazon United States searched for Wire Tacks 224K times last year and spent an estimated $214K. The top 5 brands take 90% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
8.9%
Market size, estimated
$214Ka year
Peak month
November1.3× the quietest month
Top search term
wire staples53K searches a year

02 · Price

A sale here is worth $10.72.

Listings sell for $10.72 on average, from $4.86 to $50.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $10.72 that is $8K to $11K a year per listing.

Average price
$10.72under the $15 to $100 sweet spot
Price range
$4.86–$50.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #73 within Tools & Hardware. It carries 1,593 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#73in Tools & Hardware
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,593per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Wire Tacks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$21K$43K$64K$86K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

62

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

7%

  • Gardner Bender61%
  • Abnii9%
  • Easytle8%
  • Southwire8%
  • Arrow Fastener4%
  • Mardatt3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Wire Tacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wire Tacks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wire staples53K/yr
  • cable staples44K/yr
  • romex staples42K/yr
  • wire nails13K/yr
  • electrical staples12K/yr
  • electrical wire staples14K/yr
  • insulated staples7K/yr
  • electric wire staples6K/yr
  • wire staples romex5K/yr
  • cable staple5K/yr

Reviews and returns

What reviews say buyers love and hate about Wire Tacks

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Nails are very small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wire Tacks questions

Answered from the same tracked data.