Is Wine Bottle Lights profitable to sell on Amazon United States?

Flapen scores Wine Bottle Lights 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $304K a year across 33 tracked products. Amazon counts 3 of the 3 products launched in the last year as successful launches. Search demand grew -6.2% in the last 90 days.

How competitive is the Wine Bottle Lights niche on Amazon United States?

24 brands and 40 sellers compete in Wine Bottle Lights on Amazon United States. The top 5 Wine Bottle Lights products take 52% of clicks, and the top 5 brands take 60%.

What do buyers complain about in Wine Bottle Lights?

Wine Bottle Lights buyers on Amazon United States complain most about Battery Life, Durability, and Charging. Returns run at 2.3% of orders.

When does demand for Wine Bottle Lights peak?

Search demand for Wine Bottle Lights on Amazon United States peaks in Dec, and the busiest month runs 2.9× the quietest.

What does it cost to enter the Wine Bottle Lights niche?

Wine Bottle Lights sells for $15.90 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.48 to $47.97. The average product has 2,791 reviews, the count a new listing must catch up to.

Wine Bottle Lights

Maybe

Products sell for $15.90 on average, inside the sweet spot. But demand is soft, at -6.2% this quarter, so Wine Bottle Lights is a Maybe.

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $304K/yr371K searches / yr
90-day growth: -6.2%search demand this quarter
Competition: 52%top-5 click share · 24 brands · 40 sellers

Flapen Score

Wine Bottle Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Wine Bottle Lights is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Wine Bottle Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Wine Bottle Lights 371K times last year and spent an estimated $304K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months: 371K
Growth, 90 days vs prior 90: -6.2%
Conversion, latest week: 5.2%
Market size, estimated: $304Ka year
Peak month: December2.9× the quietest month
Top search term: wine bottle lights84K searches a year

02 · Price

A sale here is worth $15.90.

Listings sell for $15.90 on average, from $4.48 to $47.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $15.90 that is $8K to $12K a year per listing.

Average price: $15.90inside the $15 to $100 sweet spot
Price range: $4.48–$47.97
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: $8K–$12K
Returns: 2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #377 within Lamps & Shades. It carries 2,791 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 5.6%
Average rank: #377in Lamps & Shades
Average rating: 4.54 starsAmazon United States average 4.42 stars
Average reviews: 2,791per listing
Listings tracked: 33

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 41 months

Products