Is Window Lights profitable to sell on Amazon United States?

Flapen scores Window Lights 47 out of 100 on Amazon United States, a Fail. Shoppers spend $113K a year across 48 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew -31.9% in the last 90 days.

How competitive is the Window Lights niche on Amazon United States?

29 brands and 39 sellers compete in Window Lights on Amazon United States. The top 5 Window Lights products take 40% of clicks, and the top 5 brands take 49%.

What do buyers complain about in Window Lights?

Window Lights buyers on Amazon United States complain most about Adhesion/Stickiness, Durability, and Quality-Overall. Returns run at 3.8% of orders.

When does demand for Window Lights peak?

Search demand for Window Lights on Amazon United States peaks in Aug–Sep–Oct–Nov–Dec, and the busiest month runs 15.0× the quietest.

What does it cost to enter the Window Lights niche?

Window Lights sells for $30.05 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.70 to $167.27. The average product has 3,882 reviews, the count a new listing must catch up to.

Window Lights

Fail

Demand is soft, at -31.9% this quarter, so Window Lights is a Fail.

Filters No Dominant Brand

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $113K/yr269K searches / yr
90-day growth: -31.9%search demand this quarter
Competition: 40%top-5 click share · 29 brands · 39 sellers

Flapen Score

Window Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Window Lights is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Window Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Window Lights 269K times last year and spent an estimated $113K. The top 5 brands take 49% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months: 269K
Growth, 90 days vs prior 90: -31.9%
Conversion, latest week: 1.4%
Market size, estimated: $113Ka year
Peak month: August15.0× the quietest month
Top search term: window lights135K searches a year

02 · Price

A sale here is worth $30.05.

Listings sell for $30.05 on average, from $6.70 to $167.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $30.05 that is $0 to $3K a year per listing.

Average price: $30.05inside the $15 to $100 sweet spot
Price range: $6.70–$167.27
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #357 within Novelty Lighting. It carries 3,882 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 7.5%
Average rank: #357in Novelty Lighting
Average rating: 4.33 starsAmazon United States average 4.42 stars
Average reviews: 3,882per listing
Listings tracked: 48

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 41 months

Products