Window Latch

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

3.8%

Market size, estimated

$157Ka year

Peak month

October1.4× the quietest month

Top search term

window latch54K searches a year

Listings sell for $12.84 on average, from $4.09 to $36.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.84 that is $3K to $6K a year per listing.

Average price

$12.84under the $15 to $100 sweet spot

Price range

$4.09–$36.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

4.2%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #110 within Window Hardware. It carries 908 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

96%

Out of stock, average day

3.5%

Average rank

#110in Window Hardware

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

908per listing

Listings tracked

45

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months