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Window Candle Bulbs

Fail

Demand is soft, at -17.8% this quarter, so Window Candle Bulbs is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$92K/yr49K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
67%top-5 click share · 14 brands · 15 sellers

Flapen Score

Window Candle Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Window Candle Bulbs is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Window Candle Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Window Candle Bulbs 49K times last year and spent an estimated $92K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
14.2%
Market size, estimated
$92Ka year
Peak month
December16.3× the quietest month
Top search term
window candle bulbs11K searches a year

02 · Price

A sale here is worth $13.27.

Listings sell for $13.27 on average, from $6.14 to $21.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.27 that is $3K to $7K a year per listing.

Average price
$13.27under the $15 to $100 sweet spot
Price range
$6.14–$21.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #441 within Light Bulbs. It carries 1,419 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#441in Light Bulbs
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,419per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Window Candle Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

  • Creative Hobbies33%
  • Holiday Joy25%
  • SUNSGNE8%
  • OuuKoo6%
  • Oviejo5%
  • LightLady Studio4%

Demand

Window Candle Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.3×

Search terms

Top Window Candle Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • window candle bulbs11K/yr
  • candle bulbs 7 watt4K/yr
  • window candle light bulbs7K/yr
  • bulbs for window candles5K/yr
  • light bulbs for window candles3K/yr
  • replacement bulbs for window candles5K/yr
  • christmas candle light bulbs4K/yr
  • window candle replacement bulbs3K/yr
  • christmas candle bulbs4K/yr

Reviews and returns

What reviews say buyers love and hate about Window Candle Bulbs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Burns out in one 48 hour period, junk”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Window Candle Bulbs questions

Answered from the same tracked data.