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Window Air Conditioner Filters

Maybe

Returns run at only 0.8% of orders. But the average product has 28,113 reviews to catch up to, so Window Air Conditioner Filters is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$79K/yr125K searches / yr
90-day growth
+48.0%search demand this quarter
Competition
25%top-5 click share · 20 brands · 132 sellers

Flapen Score

Window Air Conditioner Filters against its category

The dotted line is the Tools & Home Improvement average. Past it, Window Air Conditioner Filters is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Window Air Conditioner Filters market on Amazon at a glance

Shoppers on Amazon United States searched for Window Air Conditioner Filters 125K times last year and spent an estimated $79K. The top 5 brands take 71% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +48.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+48.0%
Conversion, latest week
1.9%
Market size, estimated
$79Ka year
Peak month
July3.4× the quietest month
Top search term
air conditioner replacement filters56K searches a year

02 · Price

A sale here is worth $33.79.

Listings sell for $33.79 on average, from $2.60 to $63.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $33.79 that is $0 to $3K a year per listing.

Average price
$33.79inside the $15 to $100 sweet spot
Price range
$2.60–$63.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Furnace Parts & Accessories. It carries 28,113 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#55in Furnace Parts & Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
28,113per listing
Listings tracked
71

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Window Air Conditioner Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

132

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

25%

Top 20: 63%

Open market

25%

  • Amazon Basics21%
  • Filtrete20%
  • Filterbuy12%
  • Simply12%
  • LG7%
  • Demiwise4%

Demand

Window Air Conditioner Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Window Air Conditioner Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air conditioner replacement filters56K/yr
  • air return filter10K/yr
  • filters for air conditioner5K/yr
  • home ac filter6K/yr
  • highest rated air filter7K/yr
  • air handler filter5K/yr
  • filtros de aire acondicionado4K/yr
  • return air filter7K/yr
  • heat pump filters6K/yr
  • air condition filter3K/yr

Reviews and returns

What reviews say buyers love and hate about Window Air Conditioner Filters

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Filtration”
20%of negative reviews mention “Filtration”
0.8%of orders come back
“Does not filter”
A buyer, on “Filtration”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Window Air Conditioner Filters questions

Answered from the same tracked data.