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Winchester Safe Keypad

Fail

Shoppers spend only $52K a year here, so Winchester Safe Keypad is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$52K/yr52K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
82%top-5 click share · 7 brands · 10 sellers

Flapen Score

Winchester Safe Keypad against its category

The dotted line is the Tools & Home Improvement average. Past it, Winchester Safe Keypad is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winchester Safe Keypad market on Amazon at a glance

Shoppers on Amazon United States searched for Winchester Safe Keypad 52K times last year and spent an estimated $52K. The top 5 brands take 94% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
2.3%
Market size, estimated
$52Ka year
Top search term
winchester safe keypad18K searches a year

02 · Price

A sale here is worth $44.26.

Listings sell for $44.26 on average, from $19.77 to $62.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $44.26 that is $0 to $4K a year per listing.

Average price
$44.26inside the $15 to $100 sweet spot
Price range
$19.77–$62.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,423 within Safes & Safe Accessories. It carries 80 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#1,423in Safes & Safe Accessories
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
80per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Winchester Safe Keypad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$24K$31K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • YOSEC41%
  • La Macaza31%
  • HOMEYUER9%
  • BaVekHak7%
  • Burris7%
  • Filler Customs3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Winchester Safe Keypad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Winchester Safe Keypad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winchester safe keypad18K/yr
  • winchester safe parts10K/yr
  • winchester keypad replacement5K/yr
  • winchester ts26-45 keypad4K/yr
  • winchester safe keypad replacement3K/yr
  • winchester safe lock replacement6K/yr
  • winchester gun safe keypad6K/yr

Reviews and returns

What reviews say buyers love and hate about Winchester Safe Keypad

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Battery Life”
7.8%of orders come back
“Battery dies really quickly”
A buyer, on “Battery Life”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Winchester Safe Keypad questions

Answered from the same tracked data.