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William Morris Wallpaper

Maybe

The top 5 products take only 16% of clicks. But buyers convert on only 0.3% of searches, so William Morris Wallpaper is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$41K/yr491K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
16%top-5 click share · 57 brands · 56 sellers

Flapen Score

William Morris Wallpaper against its category

The dotted line is the Tools & Home Improvement average. Past it, William Morris Wallpaper is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The William Morris Wallpaper market on Amazon at a glance

Shoppers on Amazon United States searched for William Morris Wallpaper 491K times last year and spent an estimated $41K. The top 5 brands take 50% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
0.3%
Market size, estimated
$41Ka year
Top search term
william morris wallpaper118K searches a year

02 · Price

A sale here is worth $24.86.

Listings sell for $24.86 on average, from $7.31 to $139.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.86 that is $0 to $2K a year per listing.

Average price
$24.86inside the $15 to $100 sweet spot
Price range
$7.31–$139.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #2,016 within Wallpaper & Wallpapering Supplies. It carries 179 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
90%
Out of stock, average day
5.1%
Average rank
#2,016in Wallpaper & Wallpapering Supplies
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
179per listing
Listings tracked
140

04 · Newcomers

Amazon counts 1 of last year's 60 launches as successful.

60 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
60
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top William Morris Wallpaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

$0$830$2K$2K$3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 falling

Sellers

56

Top-5 brand share

50%

Top 20: 83%

Top-5 click share

16%

Top 20: 41%

Open market

46%

  • VEELIKE18%
  • NuWallpaper10%
  • HAOKHOME9%
  • HueBurst7%
  • NextWall7%
  • Livelynine5%

Search terms

Top William Morris Wallpaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • william morris wallpaper118K/yr
  • chinoiserie wallpaper96K/yr
  • damask wallpaper65K/yr
  • william morris peel and stick wallpaper41K/yr
  • toile wallpaper44K/yr
  • chinoiserie peel and stick wallpaper40K/yr
  • art nouveau wallpaper25K/yr
  • peel and stick wallpaper toile11K/yr
  • wallpaper with birds11K/yr
  • william morris wallpaper peel and stick7K/yr

Reviews and returns

What reviews say buyers love and hate about William Morris Wallpaper

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
24%of negative reviews mention “Adhesion/Stickiness”
6.2%of orders come back
“Did not stick”
A buyer, on “Adhesion/Stickiness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common William Morris Wallpaper questions

Answered from the same tracked data.