william morris wallpaper
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$24.86avg listing price — sweet spot $15–$100
Review moat
Great178.81avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.31–$139.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$41K$41K/yr · 491K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, william morris wallpaper is a $41K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
william morris wallpaper market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $62K–$75K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,016
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 88%
- Out of stock
- 5.1%
- Avg brand age
- 37 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
57 falling
Sellers
56
Top-5 brand share
50%
Top 20: 83%
Top-5 click share
16%
Top 20: 41%
Open market
46%
- VEELIKE18%
- NuWallpaper10%
- HAOKHOME9%
- HueBurst7%
- NextWall7%
- Livelynine5%
Top william morris wallpaper search terms
- william morris wallpaper118K/yr
- chinoiserie wallpaper96K/yr
- damask wallpaper65K/yr
- william morris peel and stick wallpaper41K/yr
- toile wallpaper44K/yr
- chinoiserie peel and stick wallpaper40K/yr
- art nouveau wallpaper25K/yr
- peel and stick wallpaper toile11K/yr
- wallpaper with birds11K/yr
- william morris wallpaper peel and stick7K/yr
Top william morris wallpaper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HAOKHOME Vintage Floral Wallpaper Peel and Stick Botanical Sage Green/Yellow Wall Murals Home Kitchen Bedroom Decor by William Morris 17.3in x 9.8ft
HAOKHOME$16.174.4★575 rev
FunStick 17.5x354 Dark Blue William Morris Wallpaper Vintage Antique Leaves Birds Floral Peel and Stick Wallpaper for Bedroom Kitchen Renter Friendly Flower Wall Paper Removable Blue Contact Paper
FunStick$41.594.2★67 rev
Erfoni Vintage Floral Peel and Stick Wallpaper Dark Floral and Birds
Erfoni$11.164.6★286 rev
WENMER Toile Wallpaper 17.7 X 118 Blue and White Peel and Stick Wall Paper Toile de Jouy Wallpaper French Vintage Contact Paper for Bedroom Walls Backdrop Cabinet Home Decor
WENMER$7.954.3★139 rev
HueBurst 17.7x118in William Morris Wallpaper Peel and Stick Vintage Floral Wallpaper Neutral Strawberry Bird Self Adhesive Contact Paper Waterproof for Bedroom Bathroom Cabinets Drawers Decor
HueBurst$13.454.2★234 rev
Newest
by launch date
Guvana Peel and Stick Wallpaper William Morris Vintage Wallpaper Strawberry/Bird/Floral Contact Paper Botanical Removable Self Adhesive Wall Paper for Bathroom Bedroom Kitchen Cabinets 17.3x78.7in
Guvana$8.8418 rev
VEELIKE Vintage Peacock Chinoiserie Peel and Stick Wallpaper Indian Mughal Garden Wallpaper for Accent Walls Shelves 17.7x118 Self Adhesive Green Blue Botanical Wall Paper for Bedroom Bathroom
VEELIKE$19.434 rev
NuWallpaper x Morris & Co. Golden Lily Linen Peel and Stick Wallpaper MCS6600
NuWallpaper$40.8412 rev
VEELIKE Vintage William Morris Blackthorn Wallpaper Peel and Stick Victorian Meadow Floral Wallpaper for Bedroom Bathroom 17.7x118 Removable Self Adhesive Contact Paper for Cabinets Shelves Walls
VEELIKE$19.0012 rev
VEELIKE Cottage Birds Wallpaper Peel and Stick Vintage Chinoiserie Floral Wallpaper for Bedroom Farmhouse 17.7x118 Removable Self Adhesive Bird Wall Paper Floral Contact Paper for Walls Cabinets
VEELIKE$19.3412 rev
Trending
90-day click momentumGuvana Peel and Stick Wallpaper William Morris Vintage Wallpaper Strawberry/Bird/Floral Contact Paper Botanical Removable Self Adhesive Wall Paper for Bathroom Bedroom Kitchen Cabinets 17.3x78.7in
Guvana$8.844.7★
NuWallpaper x Morris & Co. Golden Lily Linen Peel and Stick Wallpaper MCS6600
NuWallpaper$40.844.0★
VEELIKE Vintage Peacock Chinoiserie Peel and Stick Wallpaper Indian Mughal Garden Wallpaper for Accent Walls Shelves 17.7x118 Self Adhesive Green Blue Botanical Wall Paper for Bedroom Bathroom
VEELIKE$19.435.0★
WESTICK Beige William Morris Wallpaper 17.5x315 Vintage Peel and Stick Birds Floral Wallpaper Boho Botanical Wall Paper Self Adhesive Floral Contact Paper for Bedroom Bathroom Living Room Cabinets
WESTICK$38.024.2★
VEELIKE Vintage William Morris Blackthorn Wallpaper Peel and Stick Victorian Meadow Floral Wallpaper for Bedroom Bathroom 17.7x118 Removable Self Adhesive Contact Paper for Cabinets Shelves Walls
VEELIKE$19.003.7★
What buyers say about william morris wallpaper
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good Quality Nice color”
“No issues with adhesion”
“Color accurate”
“Beautiful design”
“Amazing value”
“Beautiful and thick”
“Easy Installation”
“As described”
“So far holding up well”
What buyers complain about
“Did not stick”
“Did not work”
“the colors were dull”
“Extremely poor quality”
“Probably hard to remove”
“Not worth the money imo”
“Its thinner than other papers Ive worked with so be careful”
“it wouldn't spray”
“finicky installation”
“My main concern is after about two days”
Top return reasons
Common questions
- Is william morris wallpaper profitable to sell on Amazon United States?
- The niche generates $41K/yr across 140 tracked products. 1 of 60 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the william morris wallpaper niche?
- 57 brands and 56 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in william morris wallpaper?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Color. The return rate is 6.2% — above our launch gate.
- What does it cost to enter the william morris wallpaper niche?
- Listings span $7.31–$139.15; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.