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Wildland Firefighter Gear

Fail

Buyers convert on only 0.7% of searches, so Wildland Firefighter Gear is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$87K/yr129K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
55%top-5 click share · 14 brands · 25 sellers

Flapen Score

Wildland Firefighter Gear against its category

The dotted line is the Tools & Home Improvement average. Past it, Wildland Firefighter Gear is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wildland Firefighter Gear market on Amazon at a glance

Shoppers on Amazon United States searched for Wildland Firefighter Gear 129K times last year and spent an estimated $87K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
0.7%
Market size, estimated
$87Ka year
Top search term
wildland firefighter gear67K searches a year

02 · Price

A sale here is worth $101.49.

Listings sell for $101.49 on average, from $13.67 to $247.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $101.49 that is $0 to $10K a year per listing.

Average price
$101.49above the $15 to $100 sweet spot
Price range
$13.67–$247.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #210 within Protective Workwear. It carries 746 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
1.3%
Average rank
#210in Protective Workwear
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
746per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Wildland Firefighter Gear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

25

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

55%

Top 20: 88%

Open market

12%

  • Propper57%
  • Fullsheild12%
  • TRUE NORTH7%
  • BOCOMAL6%
  • VANLENS4%
  • Optimal Commerce3%
  • Open — no brand owns it (8 brands, 12%)

Demand

Wildland Firefighter Gear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Search terms

Top Wildland Firefighter Gear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wildland firefighter gear67K/yr
  • wildland fire gear23K/yr
  • wildland firefighter15K/yr
  • wildland fire11K/yr
  • wild land firefighter gear6K/yr
  • wildland firefighter pack5K/yr

Reviews and returns

What reviews say buyers love and hate about Wildland Firefighter Gear

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
0.7%of orders come back
“wasn't sure how it would fit”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wildland Firefighter Gear questions

Answered from the same tracked data.