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Wifi Timer

Fail

The top 5 brands take 100% of clicks, so Wifi Timer is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$456K/yr330K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
77%top-5 click share · 5 brands · 10 sellers

Flapen Score

Wifi Timer against its category

The dotted line is the Tools & Home Improvement average. Past it, Wifi Timer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wifi Timer market on Amazon at a glance

Shoppers on Amazon United States searched for Wifi Timer 330K times last year and spent an estimated $456K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $456K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
6.4%
Market size, estimated
$456Ka year
Peak month
December2.8× the quietest month
Top search term
ghome smart plug67K searches a year

02 · Price

A sale here is worth $21.58.

Listings sell for $21.58 on average, from $9.72 to $40.17. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $21.58 that is $32K to $43K a year per listing.

Average price
$21.58inside the $15 to $100 sweet spot
Price range
$9.72–$40.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$32K–$43K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Outlets & Accessories. It carries 11,474 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Outlets & Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
11,474per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wifi Timer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$46K$91K$137K$182K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • GHome Smart90%
  • BN-LINK3%
  • Govee3%
  • Amazon Basics2%
  • Kasa Smart2%
  • Open — no brand owns it (0%)

Demand

Wifi Timer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Wifi Timer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghome smart plug67K/yr
  • smart plug timer27K/yr
  • ghome39K/yr
  • gosund smart plug54K/yr
  • wifi timer23K/yr
  • smart timer19K/yr
  • wifi timer outlet17K/yr
  • gosund20K/yr
  • smart timer plug14K/yr
  • g home smart plug10K/yr

Reviews and returns

What reviews say buyers love and hate about Wifi Timer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Connectivity-Overall”
3.5%of orders come back
“Doesn't connect”
A buyer, on “Connectivity-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wifi Timer questions

Answered from the same tracked data.