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Wicker Hanging Lamp

Fail

Shoppers spend only $51K a year here, so Wicker Hanging Lamp is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$51K/yr101K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
28%top-5 click share · 48 brands · 54 sellers

Flapen Score

Wicker Hanging Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Wicker Hanging Lamp is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicker Hanging Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Wicker Hanging Lamp 101K times last year and spent an estimated $51K. The top 5 brands take 41% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
1.1%
Market size, estimated
$51Ka year
Peak month
August1.7× the quietest month
Top search term
boho hanging light20K searches a year

02 · Price

A sale here is worth $46.76.

Listings sell for $46.76 on average, from $15.23 to $213.01. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $46.76 that is $0 to $5K a year per listing.

Average price
$46.76inside the $15 to $100 sweet spot
Price range
$15.23–$213.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #392 within Ceiling Lights. It carries 307 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#392in Ceiling Lights
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
307per listing
Listings tracked
68

04 · Newcomers

Amazon counts 3 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Wicker Hanging Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$1K$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 rising

Sellers

54

Top-5 brand share

41%

Top 20: 82%

Top-5 click share

28%

Top 20: 69%

Open market

54%

  • FRIDEKO HOME10%
  • Maliralt9%
  • QIYIZM9%
  • Eqquorva7%
  • EcoGehen6%
  • IHENGYANLT5%

Demand

Wicker Hanging Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Wicker Hanging Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boho hanging light20K/yr
  • rattan hanging lamp17K/yr
  • wicker hanging light16K/yr
  • rattan hanging light15K/yr
  • hanging boho lamp10K/yr
  • wicker hanging lamp8K/yr
  • boho plug in pendant light7K/yr
  • hanging boho light5K/yr
  • boho pendant light plug in4K/yr

Reviews and returns

What reviews say buyers love and hate about Wicker Hanging Lamp

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
24%of negative reviews mention “Size-Overall”
7.8%of orders come back
“the cords are not the same size”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wicker Hanging Lamp questions

Answered from the same tracked data.