Whole House Water Filter

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.2M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-0.2%

Conversion, latest week

2.4%

Market size, estimated

$12.2Ma year

Peak month

November1.1× the quietest month

Top search term

whole house water filter554K searches a year

Listings sell for $277.96 on average, from $8.86 to $2436.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $277.96 that is $139K to $208K a year per listing.

Average price

$277.96above the $15 to $100 sweet spot

Price range

$8.86–$2436.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$139K–$208K

Returns

2.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #800 within Water Filtration & Softeners. It carries 2,088 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

0.1%

Average rank

#800in Water Filtration & Softeners

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,088per listing

Listings tracked

49

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

67 months