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White Wood Filler

Fail

Prices span $4.28–$13.73, mostly outside the sweet spot, so White Wood Filler is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$568K/yr396K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
64%top-5 click share · 7 brands · 84 sellers

Flapen Score

White Wood Filler against its category

The dotted line is the Tools & Home Improvement average. Past it, White Wood Filler is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Wood Filler market on Amazon at a glance

Shoppers on Amazon United States searched for White Wood Filler 396K times last year and spent an estimated $568K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

16.3% of searches ended in a purchase last week.

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $568K a year.

Searches, last 12 months
396K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
16.3%
Market size, estimated
$568Ka year
Peak month
February1.9× the quietest month
Top search term
white wood filler70K searches a year

02 · Price

A sale here is worth $8.77.

Listings sell for $8.77 on average, from $4.28 to $13.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $8.77 that is $26K to $35K a year per listing.

Average price
$8.77under the $15 to $100 sweet spot
Price range
$4.28–$13.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$26K–$35K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Adhesives & Sealers. It carries 3,374 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Adhesives & Sealers
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
3,374per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top White Wood Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$57K$114K$170K$227K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

84

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • DAP51%
  • GORILLA16%
  • Elmer's15%
  • Boncart10%
  • PLASTIC WOOD6%
  • SMAPHY2%
  • Open — no brand owns it (1 brand, 2%)

Demand

White Wood Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top White Wood Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white wood filler70K/yr
  • plastic wood47K/yr
  • plastic wood filler48K/yr
  • wood filler white41K/yr
  • dap plastic wood filler36K/yr
  • elmers wood filler32K/yr
  • dap wood filler20K/yr
  • dap plastic wood15K/yr
  • white wood putty15K/yr
  • wood putty white10K/yr

Reviews and returns

What reviews say buyers love and hate about White Wood Filler

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Ease Of Use”
1.2%of orders come back
“Difficult to Use”
A buyer, on “Ease Of Use”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Wood Filler questions

Answered from the same tracked data.