white touch up paint for walls
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Review moat
Okay2,384.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Bad$8.53–$16.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, white touch up paint for walls is a $65K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white touch up paint for walls market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $57K–$69K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 5.5%
- Avg brand age
- 42 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
35
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
67%
Top 20: 99%
Open market
18%
- DWIL24%
- Vigorder22%
- Anirun15%
- SENVEN9%
- Nozerix8%
- Sundaze4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.Peak months: Aug, Oct · busiest ÷ quietest = 1.7×
Top white touch up paint for walls search terms
- white touch up paint for walls17K/yr
- white wall paint touch up7K/yr
- white touch up paint for wood7K/yr
- small white paint touch up wall4K/yr
- white wall touch up paint3K/yr
- white baseboard touch up paint3K/yr
- white color touch up paint2K/yr
Top white touch up paint for walls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DWIL White Touch Up Paint - Multi Surface Touch Up Paint Pen Scratch Repair for Wall Door Cabinets Metal Appliance Wood Furniture 1.5 Fl Oz (Semi Gloss White)
DWIL$9.754.3★1,321 rev
White Touch Up Paint Pen White Paint for Wall Door Cabinets Furniture Enamel (Semi-Gloss 30ML)
Vigorder$9.864.4★273 rev
Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz
Anirun$14.104.0★773 rev
White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz
SENVEN$9.674.2★1,323 rev
White Paint White Paint for Wall White Touch up Paint for Walls with Roller 100g Water Based Low Odor Quick-drying Suitable for Covering Stains Scratches Graffiti DIY
Nozerix$9.794.2★143 rev
Newest
by launch date
Wall Paint 17.64oz White Touch-up Paint for Walls with Roller Brush Water-Based and Low Odor Wall Repair Kit Apply for Walls and Ceilings Ready to Use Interior Paint Covers Stains Graffiti
Galitoon$14.3027 rev
White Touch Up Paint White Paint for Walls Doors Cabinets & Furniture High Adhesion Low Odor Semi-Gloss Finish 30ML
Vigorder$9.8560 rev
Sundaze Matte White Touch-Up Paint Pen Kit - Wall Kitchen Cabinet Furniture Wood Door Touch Up - 3 Color Shades Instantly Repair & Restore Scratches Chips Stains - Mix to Perfect Color Match
Sundaze$8.9569 rev
Sundaze Semi-Gloss White Touch-Up Paint Pen Kit - Wall Kitchen Cabinet Furniture Wood Door Touch Up - 3 Color Shades Instantly Repair & Restore Scratches Chips Stains - Mix Perfect Color Match
Sundaze$9.0057 rev
White Paint for Wood 6.35 oz White Touch Up Paint All-in-One Water-Based Repair for Furniture Cabinets Doors Trim & Metal
Vigorder$13.1163 rev
Trending
90-day click momentumWall Paint 17.64oz White Touch-up Paint for Walls with Roller Brush Water-Based and Low Odor Wall Repair Kit Apply for Walls and Ceilings Ready to Use Interior Paint Covers Stains Graffiti
Galitoon$14.304.7★
White Paint for Wood 6.35 oz White Touch Up Paint All-in-One Water-Based Repair for Furniture Cabinets Doors Trim & Metal
Vigorder$13.114.6★
Rust-Oleum Painters Touch Latex Brush-On Paint Flat White
Rust-Oleum$9.764.5★
White Touch Up Paint White Paint for Walls Doors Cabinets & Furniture High Adhesion Low Odor Semi-Gloss Finish 30ML
Vigorder$9.854.5★
Sundaze Semi-Gloss White Touch-Up Paint Pen Kit - Wall Kitchen Cabinet Furniture Wood Door Touch Up - 3 Color Shades Instantly Repair & Restore Scratches Chips Stains - Mix Perfect Color Match
Sundaze$9.004.6★
What buyers say about white touch up paint for walls
What buyers praise and complain about, mined from review topics.What buyers love
“Its easy to apply”
“It works good for paint to cover some dirty spots”
“On the whole a very good purchase”
“Does exactly what it promises”
“The paint dried quickly, applied smoothly, and covered the patched areas really well”
“The color matched perfectly”
“Consistent Coverage”
“Great for touch up small scratches”
“Works great”
“Easy to use and clean”
What buyers complain about
“it is horrible paint”
“I got the wrong shade”
“Bad quality”
“Waste of money”
“Did not fit”
“Did not work”
“Too thick to brush on nicely not easy to work with”
“Was clumsy to use for me”
“clean not very handy”
“Product breaks easily”
Top return reasons
Common questions
- Is white touch up paint for walls profitable to sell on Amazon United States?
- The niche generates $65K/yr across 21 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the white touch up paint for walls niche?
- 15 brands and 35 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in white touch up paint for walls?
- Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 1.8%.
- When does demand for white touch up paint for walls peak?
- Demand peaks in Aug–Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the white touch up paint for walls niche?
- Listings span $8.53–$16.87; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 2,384 reviews — the moat a new listing must climb.