Is white touch up paint profitable to sell on Amazon United States?

The niche generates $101K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the white touch up paint niche?

20 brands and 73 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in white touch up paint?

Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 1.6%.

When does demand for white touch up paint peak?

Demand peaks in Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the white touch up paint niche?

Listings span $1.75–$21.95; the average listing price is $10.58 (sweet spot $15–$100). The average incumbent carries 2,240 reviews — the moat a new listing must climb.

white touch up paint

Worth a look

Shows searches that convert (11.1% search→purchase), but a small market ($101K/yr) keeps it on the watch list.

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,239.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.58

avg listing price — sweet spot $15–$100

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Price range

Okay$1.75–$21.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$101K

$101K/yr · 86K searches

According to Flapen's Amazon United States niche tracking, white touch up paint is a $101K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

white touch up paint market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $85K–$106K; units × avg price
Conversion rate: 11.1%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 4.0%
Avg brand age: 41 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

25%

DWIL25%
Vigorder19%
Anirun10%
Slobproof8%
SENVEN8%
TOOMGGA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.8×

Open Trend

Top white touch up paint search terms

white touch up paint46K/yr +15.0%12.0% conv.
paint touch up23K/yr -6.3%4.6% conv.
white paint touch up9K/yr +6.8%10.7% conv.
paint repair3K/yr -1.2%0.3% conv.
touch up white paint2K/yr +23.2%11.9% conv.
touch up paint white3K/yr -8.7%10.3% conv.

All search terms

Top white touch up paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DWIL White Touch Up Paint - Multi Surface Touch Up Paint Pen Scratch Repair for Wall Door Cabinets Metal Appliance Wood Furniture 1.5 Fl Oz (Semi Gloss White)

DWIL$9.754.3★1,321 rev

White Touch Up Paint Pen White Paint for Wall Door Cabinets Furniture Enamel (Semi-Gloss 30ML)

Vigorder$9.864.4★273 rev

Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz

Anirun$14.104.0★773 rev

White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz

SENVEN$9.674.2★1,323 rev

Slobproof Refillable Touch-Up Paint Pen Mess-Free Reusable Wall Paint Repair Tool Precise Application DIY Home Improvement Furniture Arts and Crafts Patented Design Easy Storage Pack of 2

Slobproof$13.634.4★9,123 rev

Newest

by launch date

White Touch Up Paint Pen - Multi Surface White Paint for Cabinets Furniture Wall Door Metal Wood & Enamel Appliance Scratch Repair - High Coverage Quick Dry & Waterproof (1.5 Oz Semi-Gloss)

Tailgenci$9.8878 rev

6mo ago

White Touch Up Paint White Paint for Walls Doors Cabinets & Furniture High Adhesion Low Odor Semi-Gloss Finish 30ML

Vigorder$9.8560 rev

7mo ago

Sundaze Matte White Touch-Up Paint Pen Kit - Wall Kitchen Cabinet Furniture Wood Door Touch Up - 3 Color Shades Instantly Repair & Restore Scratches Chips Stains - Mix to Perfect Color Match

Sundaze$8.9569 rev

7mo ago

White Paint for Wood 6.35 oz White Touch Up Paint All-in-One Water-Based Repair for Furniture Cabinets Doors Trim & Metal

Vigorder$13.1163 rev

8mo ago

White Touch-Up Paint for wood Doors Cabinets & Furniture 6.35 fl oz

Generic$13.48294 rev

1y ago

What buyers say about white touch up paint

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use22%

“it was easy to work with”

Paint Quality12%

“This touch-up paint is easy to use”

Quality-Overall10%

“Great product matched perfectly”

Color7%

“Perfect color”

Advertised Vs Actual Product6%

“As advertised”

Efficiency4%

“Effective for the cover ups”

Scratch Resistance4%

“helped cover scratches”

Moist/Dry4%

“Love doing touch ups with this -,quick drying and very handy”

Coverage4%

“Good coverage”

Value For Money3%

“Good deal”

What buyers complain about

Paint Quality22%

“small paint chips”

Color12%

“Color not match”

Quality-Overall7%

“Bad quality”

Value For Money6%

“It's kinda expensive”

Functionality-Overall6%

“Barely worked”

Ease Of Use6%

“Not user friendly”

Thickness4%

“Too thick to brush on nicely not easy to work with”

Durability3%

“Product breaks easily”

Ease Of Cleaning3%

“Makes a mess”

Leak-Proof3%

“This is just a liquid that drips everywhere”

Top return reasons

Paint Quality39%

Color25%

Functionality-Overall7%

Size-Overall6%

Advertised Vs Actual Product5%

Value For Money3%

Display Colors3%

Leak-Proof1%

Defective Material/Parts1%

Product Condition1%

Common questions

Is white touch up paint profitable to sell on Amazon United States?: The niche generates $101K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the white touch up paint niche?: 20 brands and 73 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in white touch up paint?: Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 1.6%.
When does demand for white touch up paint peak?: Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the white touch up paint niche?: Listings span $1.75–$21.95; the average listing price is $10.58 (sweet spot $15–$100). The average incumbent carries 2,240 reviews — the moat a new listing must climb.