White Touch Up Paint

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

86K

Growth, 90 days vs prior 90

+7.3%

Conversion, latest week

11.1%

Market size, estimated

$101Ka year

Peak month

August1.8× the quietest month

Top search term

white touch up paint46K searches a year

Listings sell for $10.58 on average, from $1.75 to $21.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.58 that is $3K to $5K a year per listing.

Average price

$10.58under the $15 to $100 sweet spot

Price range

$1.75–$21.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #26 within Paint & Primer. It carries 2,240 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#26in Paint & Primer

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

2,240per listing

Listings tracked

24

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months