white subway tile peel and stick backsplash
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$38.59avg listing price — sweet spot $15–$100
Price range
Great$25.91–$100.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,045.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Returns
Bad9.5%return rate — above 5% kills the launch gate
Market size
Bad$22K$22K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, white subway tile peel and stick backsplash is a $22K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white subway tile peel and stick backsplash market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $39K–$48K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #722
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 100%
- Out of stock
- 1.8%
- Avg brand age
- 36 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
47%
Top 20: 98%
Open market
12%
- Art3d32%
- STICKGOO30%
- DEWOO9%
- StyloVue7%
- AULIGET6%
- Vamos Tile5%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top white subway tile peel and stick backsplash search terms
- white subway tile peel and stick backsplash18K/yr
- white subway tile8K/yr
- peel and stick white subway tile4K/yr
- white subway tile backsplash4K/yr
Top white subway tile peel and stick backsplash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Art3d 102-Piece Peel and Stick Wall Tile for Kitchen Backsplash Bathroom Fireplace 3in. 6in. Stick on Subway Tile Glossy White
Art3d$39.024.4★2,250 rev
STICKGOO 10-Sheet Peel and Stick Subway Tile Stick on Tiles Backsplash for Kitchen & Bathroom in White (Thicker Design)
STICKGOO$33.264.3★3,100 rev
Art3d Peel and Stick Backsplash for Kitchen White Subway (10 Tiles Thicker Design)
Art3d$28.814.2★6,168 rev
STICKGOO Subway Tile Peel and Stick Backsplash Thicker Design 12 x 12 Stick on Backsplash Tiles for Kitchen Bathroom Wall Tile (10 Sheets Bright Glossy White)
STICKGOO$41.254.2★5,358 rev
StyloVue 100 Pieces Peel and Stick Backsplash for Kitchen 3 x 6 PVC Subway Tile Glossy White with Dark Gray Grout Self Adhesive Stick on Wall Tiles for Kitchen Bathroom Fireplace RV
StyloVue$39.204.6★1,559 rev
Newest
by launch dateSTICKGOO Subway Tile Peel and Stick Backsplash Thicker Design 12 x 12 Stick on Backsplash Tiles for Kitchen Bathroom Wall Tile (10 Sheets Bright Glossy White)
STICKGOO$41.255,358 rev
Art3d 10-Pack Heavy-Duty Peel and Stick Backsplash 12 x 12 Inch Vinyl Seaglass Subway Design Stick on Wall Tile for Kitchen Living Room Home Decor White
Art3d$31.2945 rev
STICKGOO 10-Sheet Backsplash Peel and Stick Subway Tile Self Adhesive Vinyl Wall Tiles Stick on Backsplash for Kitchen and Bathroom(Thicker Design White with White Grout)
STICKGOO$34.813,100 rev
Joysticky 10-Sheet Peel and Stick Backsplash 12 * 12 Laser Crystal Texture Stick on Tiles Backsplash for Kitchen & BathroomThicker Design Peel and Stick Wall Tiles (White)
Joysticky$39.3736 rev
Tiwoos Plain White Peel and Stick Backsplash Tile Rectangle Subway Self Adhesive Wall Tiles for Kitchen (10-Sheet 12x12)
Tiwoos$29.66166 rev
Trending
90-day click momentumSTICKGOO Subway Tile Peel and Stick Backsplash Thicker Design 12 x 12 Stick on Backsplash Tiles for Kitchen Bathroom Wall Tile (10 Sheets Bright Glossy White)
STICKGOO$41.254.2★
Joysticky 10-Sheet Peel and Stick Backsplash 12 * 12 Laser Crystal Texture Stick on Tiles Backsplash for Kitchen & BathroomThicker Design Peel and Stick Wall Tiles (White)
Joysticky$39.374.2★
STICKGOO 10-Sheet Backsplash Peel and Stick Subway Tile Self Adhesive Vinyl Wall Tiles Stick on Backsplash for Kitchen and Bathroom(Thicker Design White with White Grout)
STICKGOO$34.814.3★
Art3d 10-Pack Heavy-Duty Peel and Stick Backsplash 12 x 12 Inch Vinyl Seaglass Subway Design Stick on Wall Tile for Kitchen Living Room Home Decor White
Art3d$31.294.1★
Art3d Peel and Stick Backsplash Tiles 12x12 White Washed Thicker Design Self-Adhesive Wall Tile for Kitchen & Bathroom
Art3d$29.694.2★
What buyers say about white subway tile peel and stick backsplash
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent uniformity and quality”
“Ease of use”
“very strong adhesive”
“East installation”
“Good for the price”
“Very durable”
“The tiles look great”
“easy to cleanup”
“Exactly what I wanted”
“the color is accurate”
What buyers complain about
“Adhesive not strong enough”
“short lived”
“Not easy to use”
“Not as quality as hoped”
“turned yellow”
“This product is only enough for very small areas”
“They had a bad smell like spray paint otherwise to they looked amazing vit had to return due to smell”
“A bit tricky to install”
“Don't look as the picture”
“Feels like cardboard”
Top return reasons
Common questions
- Is white subway tile peel and stick backsplash profitable to sell on Amazon United States?
- The niche generates $22K/yr across 22 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the white subway tile peel and stick backsplash niche?
- 10 brands and 15 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in white subway tile peel and stick backsplash?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Ease Of Use. The return rate is 9.5% — above our launch gate.
- When does demand for white subway tile peel and stick backsplash peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the white subway tile peel and stick backsplash niche?
- Listings span $25.91–$100.84; the average listing price is $38.59 (sweet spot $15–$100). The average incumbent carries 2,046 reviews — the moat a new listing must climb.