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White Safe

Fail

Prices span $25.92–$1032.84, mostly outside the sweet spot, so White Safe is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$74K/yr34K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
34%top-5 click share · 26 brands · 36 sellers

Flapen Score

White Safe against its category

The dotted line is the Tools & Home Improvement average. Past it, White Safe is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Safe market on Amazon at a glance

Shoppers on Amazon United States searched for White Safe 34K times last year and spent an estimated $74K. The top 5 brands take 63% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
1.1%
Market size, estimated
$74Ka year
Peak month
January1.7× the quietest month
Top search term
white safe17K searches a year

02 · Price

A sale here is worth $204.96.

Listings sell for $204.96 on average, from $25.92 to $1032.84. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $204.96 that is $0 to $20K a year per listing.

Average price
$204.96above the $15 to $100 sweet spot
Price range
$25.92–$1032.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #180 within Safes & Safe Accessories. It carries 3,798 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
84%
Out of stock, average day
2.4%
Average rank
#180in Safes & Safe Accessories
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
3,798per listing
Listings tracked
50

04 · Newcomers

Amazon counts 11 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
42 months

Products

Top White Safe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$2K$4K$7K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 flat

Sellers

36

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

34%

Top 20: 72%

Open market

32%

  • TIGERKING31%
  • RPNB12%
  • GOLDENKEY7%
  • Emasme7%
  • Yuanshikj7%
  • Locksworth5%

Demand

White Safe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top White Safe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white safe17K/yr
  • mycube safe7K/yr
  • my cube safe6K/yr
  • safe white4K/yr

Reviews and returns

What reviews say buyers love and hate about White Safe

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Security”
10%of negative reviews mention “Locking Mechanism”
3.2%of orders come back
“Lock mechanism wont open”
A buyer, on “Locking Mechanism”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Safe questions

Answered from the same tracked data.