White Safe
FailPrices span $25.92–$1032.84, mostly outside the sweet spot, so White Safe is a Fail.
- Flapen Score
- 41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 4841
- Market size
- $74K/yr34K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 34%top-5 click share · 26 brands · 36 sellers
Flapen Score
White Safe against its category
The dotted line is the Tools & Home Improvement average. Past it, White Safe is stronger. Inside it, weaker.
Market
The White Safe market on Amazon at a glance
Shoppers on Amazon United States searched for White Safe 34K times last year and spent an estimated $74K. The top 5 brands take 63% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $74Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- white safe17K searches a year
02 · Price
A sale here is worth $204.96.
Listings sell for $204.96 on average, from $25.92 to $1032.84. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $204.96 that is $0 to $20K a year per listing.
- Average price
- $204.96above the $15 to $100 sweet spot
- Price range
- $25.92–$1032.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$20K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #180 within Safes & Safe Accessories. It carries 3,798 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 84%
- Out of stock, average day
- 2.4%
- Average rank
- #180in Safes & Safe Accessories
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 3,798per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 11 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top White Safe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TIGERKING 1.2 Cu Ft Small Safe Box White Security Safe with Digital Keypad
- Price
- $114.82
- Rating
- 4.4/5
- Reviews
- 1,499
- Age
- 7y ago

TIGERKING 2.05 Cu Ft Heavy Duty Security Home Safe Digital Touchscreen Lock Anti-Theft Adjustable Shelves Easy to Use Ideal for Home or Office White
- Price
- $245.98
- Rating
- 4.5/5
- Reviews
- 4,387
- Age
- 5y ago

Yuanshikj Small Steel Security Safe Box with Keypad Key;0.23 Cu Ft White
- Price
- $30.35
- Rating
- 4.4/5
- Reviews
- 22,952
- Age
- 8y ago

TIGERKING Biometric Small Home Safe with key and digital keypad
- Price
- $138.06
- Rating
- 4.4/5
- Reviews
- 837
- Age
- 5y ago

Safe Box Home Safe with Fireproof & Waterproof Bag for Money Cash Documents Personal Safes Box Small Safes for Home Office Dorm with Digital Electronic Keypad & Removable Shelf (2.0 Cubic Feet White)
- Price
- $160.89
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 11mo ago
Trending
90-day click momentum![[Test Approved]9.8 Cub Extra Large White Biometric Safe Box Fireproof Waterproof [Dual Mode] [Leather Carpeted] 124 Lbs Heavy Duty Fire Proof Safe with Drawer for Jewelry Document](https://m.media-amazon.com/images/I/41eItSBqzmL.jpg)
[Test Approved]9.8 Cub Extra Large White Biometric Safe Box Fireproof Waterproof [Dual Mode] [Leather Carpeted] 124 Lbs Heavy Duty Fire Proof Safe with Drawer for Jewelry Document
- Price
- $815.71
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 6mo ago

Viking Security Safe VS-14BL Top-Opening Biometric Drawer Safe
- Price
- $285.15
- Rating
- 4.5/5
- Reviews
- 803
- Age
- 10y ago

RPNB Fireproof Safe Box for Home Digital Document Fire Safe Box 1.29 CuFt
- Price
- $248.06
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 7mo ago

RPNB Fireproof Safe Box for Home Digital Document Fire Safe Box 2.12 CuFt
- Price
- $315.66
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 7mo ago

Tenamic Safe Box 0.23 Cubic Feet Electronic Digital Security Box Keypad Lock Box Cabinet Safes Solid Alloy Steel Office Hotel Home Safe HB17 White
- Price
- $33.61
- Rating
- 4.4/5
- Reviews
- 465
- Age
- 3y ago
Newest
by launch date![[Test Approved]9.8 Cub Extra Large White Biometric Safe Box Fireproof Waterproof [Dual Mode] [Leather Carpeted] 124 Lbs Heavy Duty Fire Proof Safe with Drawer for Jewelry Document](https://m.media-amazon.com/images/I/41eItSBqzmL.jpg)
[Test Approved]9.8 Cub Extra Large White Biometric Safe Box Fireproof Waterproof [Dual Mode] [Leather Carpeted] 124 Lbs Heavy Duty Fire Proof Safe with Drawer for Jewelry Document
- Price
- $815.71
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 6mo ago

RPNB Fireproof Safe Box for Home Digital Document Fire Safe Box 1.29 CuFt
- Price
- $248.06
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 7mo ago

RPNB Fireproof Safe Box for Home Digital Document Fire Safe Box 2.12 CuFt
- Price
- $315.66
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 7mo ago

Safe Box Home Safe with Fireproof & Waterproof Bag for Money Cash Documents Personal Safes Box Small Safes for Home Office Dorm with Digital Electronic Keypad & Removable Shelf (2.0 Cubic Feet White)
- Price
- $160.89
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 11mo ago

Small Safe Home Safe Security Box for Money Cash Documents with Fireproof &Waterproof Bag Small Safes for Home Office Dorm with Digital Electronic Keypad & Removable Shelf (0.8 Cubic Feet White)
- Price
- $103.64
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
26 flat
Sellers
36
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
34%
Top 20: 72%
Open market
32%
- TIGERKING31%
- RPNB12%
- GOLDENKEY7%
- Emasme7%
- Yuanshikj7%
- Locksworth5%
Demand
White Safe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top White Safe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white safe17K/yr
- mycube safe7K/yr
- my cube safe6K/yr
- safe white4K/yr
Reviews and returns
What reviews say buyers love and hate about White Safe
We read the reviews and the return reasons for every product selling here.
“Lock mechanism wont open”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Safe questions
Answered from the same tracked data.









