white rope
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,713.64avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.87–$23.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.61avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 54K searches
According to Flapen's Amazon United States niche tracking, white rope is a $45K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white rope market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $38K–$48K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 9.6%
- Avg brand age
- 49 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
16
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
20%
- SMART&CASUAL39%
- Amazon Basics13%
- MKMJ11%
- PH PERKHOMY6%
- jijAcraft6%
- ACE Supply5%
Demand
Weekly Amazon search volume, last 39 weeks — +28.8% search growth over the last 90 days.Top white rope search terms
- white rope41K/yr
- white rope for crafts7K/yr
- white nylon rope3K/yr
- rope white3K/yr
Top white rope products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SMART&CASUAL 100 ft 1/4 Polyester Rope (Comparable to Nylon Rope) Poly Strong Utility Cord for Clothes Line Flag Pole Camping Crafting (White)
SMART&CASUAL$6.744.6★969 rev
Amazon Basics Natural Cotton Braided Rope Strong Low Stretch All-Purpose Clothesline DIY Projects Crafting Indoor & Outdoor Use 3/16 Inch x 50 Foot (4.5mm x 15m) Off White
Amazon Basics$5.204.6★3,865 rev
White Cotton Rope 1/2in 50ft Natural Twisted Available as Used for Tug of War Navigation Fitness and Making Handicrafts etc
MKMJ$16.454.6★179 rev
PerkHomy 100 ft 3/16 (5mm) Cotton Rope Multi Purpose Utility Diamond Braided Cord Natural Cotton for Clothes Line Camping Crafting Flag Pole Natural White
PH PERKHOMY$6.494.5★1,101 rev
jijAcraft 1/3 Inch Nautical Cotton Rope Crafts 8mm x 65Feet Clothes line Rope for Outdoor 3 Ply White Rope Cord Unbleached Rope Macrame Cord Rope for Clothesline Baskets Hangings Pots Pet Toys
jijAcraft$9.894.5★232 rev
Newest
by launch date
AEVORA 1/8 inch Nylon Rope - 20 Yards(60ft) Strong Utility Poly Cord for Clothes Line Flag Pole Camping Crafting (7-White)
AEVORA$9.8920 rev
HOKINETY Paracord Rope 750 - Parachute para Cord 4mm 11 Strand Spool Rope Utility Nylon String for Outdoor Camping Survival Utility Tent Crafting DIY Projects - White 100ft
HOKINETY$9.6498 rev
SMART&CASUAL 100 ft 1/4 Polyester Rope (Comparable to Nylon Rope) Poly Strong Utility Cord for Clothes Line Flag Pole Camping Crafting (White)
SMART&CASUAL$6.74969 rev
PerkHomy 100 ft 3/16 (5mm) Cotton Rope Multi Purpose Utility Diamond Braided Cord Natural Cotton for Clothes Line Camping Crafting Flag Pole Natural White
PH PERKHOMY$6.491,101 rev
White Cotton Rope 1/2in 50ft Natural Twisted Available as Used for Tug of War Navigation Fitness and Making Handicrafts etc
MKMJ$16.45179 rev
Trending
90-day click momentumHOKINETY Paracord Rope 750 - Parachute para Cord 4mm 11 Strand Spool Rope Utility Nylon String for Outdoor Camping Survival Utility Tent Crafting DIY Projects - White 100ft
HOKINETY$9.644.7★
Bright White Twine String - #18 Strong Nylon String - 250 Ft Length - White String for Gardening Nylon Twine for Plants
ACE Supply$7.104.7★
SMART&CASUAL 100 ft 1/4 Polyester Rope (Comparable to Nylon Rope) Poly Strong Utility Cord for Clothes Line Flag Pole Camping Crafting (White)
SMART&CASUAL$6.744.6★
White Cotton Rope 1/2in 50ft Natural Twisted Available as Used for Tug of War Navigation Fitness and Making Handicrafts etc
MKMJ$16.454.6★
AEVORA 1/8 inch Nylon Rope - 20 Yards(60ft) Strong Utility Poly Cord for Clothes Line Flag Pole Camping Crafting (7-White)
AEVORA$9.894.3★
What buyers say about white rope
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Just what i was looking for”
“Stay strong”
“fair price”
“Doesn't break”
“Useful”
“Works great”
“Repeat order, fits perfect”
“Rope is good thickness and strong”
“It is very lightweight”
What buyers complain about
“The description is wrong”
“it's polyester not cotton”
“Size is deceiving”
“Stretches out a lot”
“Cheap and flimsy”
“is a lot thicker than yarn”
“Not durable”
“flimsy”
“Too much $$$$ Should be less expensive”
“making a big mess”
Top return reasons
Common questions
- Is white rope profitable to sell on Amazon United States?
- The niche generates $45K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the white rope niche?
- 13 brands and 16 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in white rope?
- Top complaints mined from reviews: Advertised Vs Actual Product, Material Quality, Size-Overall. The return rate is 1.9%.
- What does it cost to enter the white rope niche?
- Listings span $4.87–$23.45; the average listing price is $9.61 (sweet spot $15–$100). The average incumbent carries 1,714 reviews — the moat a new listing must climb.