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White Rope

Fail

Shoppers spend only $45K a year here, so White Rope is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$45K/yr54K searches / yr
90-day growth
+28.8%search demand this quarter
Competition
72%top-5 click share · 13 brands · 16 sellers

Flapen Score

White Rope against its category

The dotted line is the Tools & Home Improvement average. Past it, White Rope is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Rope market on Amazon at a glance

Shoppers on Amazon United States searched for White Rope 54K times last year and spent an estimated $45K. The top 5 brands take 75% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+28.8%
Conversion, latest week
8.7%
Market size, estimated
$45Ka year
Top search term
white rope41K searches a year

02 · Price

A sale here is worth $9.61.

Listings sell for $9.61 on average, from $4.87 to $23.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.61 that is $961 to $2K a year per listing.

Average price
$9.61under the $15 to $100 sweet spot
Price range
$4.87–$23.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$961–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #45 within Tarps & Tie-Downs. It carries 1,714 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#45in Tarps & Tie-Downs
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,714per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top White Rope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$4K$9K$13K$18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

20%

  • SMART&CASUAL39%
  • Amazon Basics13%
  • MKMJ11%
  • PH PERKHOMY6%
  • jijAcraft6%
  • ACE Supply5%

Demand

White Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top White Rope search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white rope41K/yr
  • white rope for crafts7K/yr
  • white nylon rope3K/yr
  • rope white3K/yr

Reviews and returns

What reviews say buyers love and hate about White Rope

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Advertised Vs Actual Product”
1.9%of orders come back
“The description is wrong”
A buyer, on “Advertised Vs Actual Product”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Rope questions

Answered from the same tracked data.