Skip to content
39

white rodgers thermostat

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 49Growth 24Conversion 43Competition 47Returns 17Price range 67Avg price 89Brand share 4Review moat 41Quality gap 45

Avg price

Great$60.79

avg listing price — sweet spot $15–$100

Price range

Good$24.33–$137.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$269K

$269K/yr · 130K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,388.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, white rodgers thermostat is a $269K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

white rodgers thermostat market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$365K–$486K
units × avg price
Conversion rate
3.4%
Avg BSR
#79
Page quality
0%
Prime
100%
Sponsored
71%
Out of stock
0.0%
Avg brand age
80 months
Avg seller age
146 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

124

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

0%

  • White-Rodgers80%
  • Sensi10%
  • White - Rodgers4%
  • Emerson3%
  • Riseem2%
  • Miuputake1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Top white rodgers thermostat search terms

  • emerson thermostats55K/yr
  • white rodgers thermostat39K/yr
  • emerson thermostat13K/yr
  • white rogers thermostats11K/yr
  • white rodgers thermostats for home6K/yr
  • white-rodgers thermostat6K/yr
All search terms

Top white rodgers thermostat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$13K10%$27K15%$40K20%$54K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about white rodgers thermostat

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation36%

“Ease of install”

Ease Of Use16%

“Easy to read”

Value For Money9%

“Excellent value”

Quality-Overall7%

“Perfect for my needs”

Efficiency6%

“Super efficient”

Connectivity-Overall4%

“Connects well”

Remote Control2%

“Easy to use, easy to program and provides excellent remote control and information”

Instructions/User Manual/Troubleshooting2%

“Easy to read instructions”

Advertised Vs Actual Product2%

“As advertised”

Sensor1%

“Good smart thermostat”

What buyers complain about

Connectivity-Overall28%

“loses connection at times”

Functionality-Overall9%

“wouldn't work right”

Durability8%

“Broke after just a few months”

Assembly/Installation6%

“difficult to set up”

Quality-Overall5%

“Poor quality”

Compatibility-Overall4%

“Not compatible”

Instructions/User Manual/Troubleshooting4%

“Complicated with useless instructions”

Value For Money4%

“Not worth the money”

Battery Life3%

“2 weeks later batteries dead”

Advertised Vs Actual Product3%

“False description leads to 2 stars”

Top return reasons

Compatibility-Overall34%
Functionality-Overall18%
Connectivity-Overall17%
Defective Material/Parts5%
Advertised Vs Actual Product5%
Size-Overall4%
Assembly/Installation3%
Value For Money3%
Display-Overall3%
Product Condition2%

Common questions

Is white rodgers thermostat profitable to sell on Amazon United States?
The niche generates $269K/yr across 21 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (39/100).
How competitive is the white rodgers thermostat niche?
6 brands and 124 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in white rodgers thermostat?
Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 7.3% — above our launch gate.
When does demand for white rodgers thermostat peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the white rodgers thermostat niche?
Listings span $24.33–$137.25; the average listing price is $60.79 (sweet spot $15–$100). The average incumbent carries 2,388 reviews — the moat a new listing must climb.