Is white paper lanterns profitable to sell on Amazon United States?

The niche generates $98K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Skip it (44/100).

How competitive is the white paper lanterns niche?

13 brands and 16 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in white paper lanterns?

Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Quality-Overall. The return rate is 4.5%.

When does demand for white paper lanterns peak?

Demand peaks in Apr; the busiest month runs 1.8× the quietest.

What does it cost to enter the white paper lanterns niche?

Listings span $7.18–$22.38; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 956 reviews — the moat a new listing must climb.

white paper lanterns

Skip it

A small market ($98K/yr) — this niche doesn't clear our bar today.

Avg price

Good$14.42

avg listing price — sweet spot $15–$100

Review moat

Good955.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Good+24.3%

90-day search growth — must beat 0% to launch

Price range

Okay$7.18–$22.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Bad$98K

$98K/yr · 121K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, white paper lanterns is a $98K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

white paper lanterns market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $87K–$115K; units × avg price
Conversion rate: 5.6%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

24%

BEISHIDA35%
Yuxiou12%
LECWELL11%
Jayke Joy7%
Supla6%
LIHAO6%

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — +24.3% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.8×

Open Trend

Top white paper lanterns search terms

white paper lanterns47K/yr +51.3%5.3% conv.
white lanterns55K/yr +7.0%2.2% conv.
white paper lantern9K/yr +12.3%3.8% conv.
paper lanterns white5K/yr +42.1%4.2% conv.
white chinese lanterns5K/yr -0.8%3.8% conv.

All search terms

Top white paper lanterns products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEISHIDA White Paper Lanterns 10Pcs 4/6/8/10/12 Inch Round Chinese Lamp

BEISHIDA$11.614.6★2,090 rev

Yuxiou Paper Lanterns Party Decorations Hanging Round Chinese Lanterns for Wedding Graduation White Birthday Decorations Pack of 20 White

Yuxiou$20.254.7★131 rev

8 PCS Paper Lanterns White Round Hanging Paper Lanterns Decorations for Birthday Home Decor Christmas Wedding Bridal Party Decoration(Size:42 62 82 102)

LECWELL$7.184.2★43 rev

15pcs White Paper Lanterns for Outdoor Indoor Party Decoration (6 inch)

Jayke Joy$12.404.6★74 rev

Supla 20 Pack Chinese White Paper Lantern Round 4 6 8 10 12 White Hanging Lanterns Wedding Party Decorations

Supla$15.714.7★2,258 rev

Newest

by launch date

8 PCS Paper Lanterns White Round Hanging Paper Lanterns Decorations for Birthday Home Decor Christmas Wedding Bridal Party Decoration(Size:42 62 82 102)

LECWELL$7.1843 rev

7mo ago

Clonynix 12Pcs 8 Inch White Paper Lanterns Decorative Chinese Japanese Hanging Round Paper Lanterns Lamp for Birthday Wedding Christmas Bridal Home Decor Party Decoration

Clonynix$9.4123 rev

8mo ago

Clonynix 12Pcs 12 Inch White Paper Lanterns Decorative Chinese Japanese Hanging Round Paper Lanterns Lamp for Birthday Wedding Christmas Bridal Home Decor Party Decoration

Clonynix$11.9923 rev

8mo ago

21Pcs White Paper Lanterns 4-10in Hanging Decor for Wedding Birthday DIY

GCVOPTON$18.8428 rev

1y ago

15pcs White Paper Lanterns for Outdoor Indoor Party Decoration (6 inch)

Jayke Joy$12.4074 rev

1y ago

What buyers say about white paper lanterns

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation19%

“Easy to assemble”

Value For Money13%

“Great price”

Quality-Overall10%

“So well made”

Brightness/Shine/Glow6%

“it was so cute lit on”

Advertised Vs Actual Product6%

“Product as described”

Design-Overall5%

“elegant”

Size-Overall4%

“They are the right size”

Weight Light4%

“lightweight to hang”

Color3%

“the neutral color makes them easy to reuse for future birthdays or other celebrations”

Ease Of Use3%

“They are easy to use”

What buyers complain about

Size-Overall9%

“They seem to be a bit too big”

Brightness/Shine/Glow8%

“Dont buy the lights”

Quality-Overall7%

“Not so great quality lanterns - fair price”

Assembly/Installation5%

“I also accidentally poked a hole in one when I was putting it together with its hanger”

Value For Money5%

“I'd say it might be a little expensive for this particular set”

Durability4%

“they do not feel durable enough for repeated use”

Adhesion/Stickiness4%

“I was not able to get free from glue on the plastic bag without tearing a hole in them”

Charging4%

“and your company is charging me for an item I no longer have”

Color4%

“Would like pretty colors better”

Strength3%

“Little stronger than pipe cleaners”

Top return reasons

Size-Overall65%

Advertised Vs Actual Product6%

Value For Money6%

Quality-Overall3%

Color3%

Material Quality2%

Functionality-Overall2%

Defective Material/Parts2%

Thin1%

Brightness/Shine/Glow1%

Common questions

Is white paper lanterns profitable to sell on Amazon United States?: The niche generates $98K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Skip it (44/100).
How competitive is the white paper lanterns niche?: 13 brands and 16 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in white paper lanterns?: Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Quality-Overall. The return rate is 4.5%.
When does demand for white paper lanterns peak?: Demand peaks in Apr; the busiest month runs 1.8× the quietest.
What does it cost to enter the white paper lanterns niche?: Listings span $7.18–$22.38; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 956 reviews — the moat a new listing must climb.