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White Paper Lanterns

Fail

Shoppers spend only $98K a year here, so White Paper Lanterns is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$98K/yr121K searches / yr
90-day growth
+24.3%search demand this quarter
Competition
62%top-5 click share · 13 brands · 16 sellers

Flapen Score

White Paper Lanterns against its category

The dotted line is the Tools & Home Improvement average. Past it, White Paper Lanterns is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Paper Lanterns market on Amazon at a glance

Shoppers on Amazon United States searched for White Paper Lanterns 121K times last year and spent an estimated $98K. The top 5 brands take 71% of clicks. Demand peaks in Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+24.3%
Conversion, latest week
5.6%
Market size, estimated
$98Ka year
Peak month
April1.8× the quietest month
Top search term
white paper lanterns47K searches a year

02 · Price

A sale here is worth $14.42.

Listings sell for $14.42 on average, from $7.18 to $22.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.42 that is $4K to $7K a year per listing.

Average price
$14.42under the $15 to $100 sweet spot
Price range
$7.18–$22.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Novelty Lighting. It carries 956 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Novelty Lighting
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
956per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top White Paper Lanterns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$29K$39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

16

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

24%

  • BEISHIDA35%
  • Yuxiou12%
  • LECWELL11%
  • Jayke Joy7%
  • Supla6%
  • LIHAO6%

Demand

White Paper Lanterns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top White Paper Lanterns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white paper lanterns47K/yr
  • white lanterns55K/yr
  • white paper lantern9K/yr
  • paper lanterns white5K/yr
  • white chinese lanterns5K/yr

Reviews and returns

What reviews say buyers love and hate about White Paper Lanterns

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
9%of negative reviews mention “Size-Overall”
4.5%of orders come back
“They seem to be a bit too big”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Paper Lanterns questions

Answered from the same tracked data.