White Paint for Wall

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months

292K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

4.7%

Market size, estimated

$265Ka year

Peak month

August1.3× the quietest month

Top search term

white paint for wall81K searches a year

Listings sell for $19.49 on average, from $9.42 to $109.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $19.49 that is $10K to $15K a year per listing.

Average price

$19.49inside the $15 to $100 sweet spot

Price range

$9.42–$109.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

2.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #81 within Paint & Primer. It carries 4,917 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

0.7%

Average rank

#81in Paint & Primer

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

4,917per listing

Listings tracked

22

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

58 months