Is White Paint for Wall profitable to sell on Amazon United States?

Flapen scores White Paint for Wall 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $265K a year across 22 tracked products. Amazon counts 5 of the 6 products launched in the last year as successful launches. Search demand grew +2.9% in the last 90 days.

How competitive is the White Paint for Wall niche on Amazon United States?

13 brands and 66 sellers compete in White Paint for Wall on Amazon United States. The top 5 White Paint for Wall products take 60% of clicks, and the top 5 brands take 79%.

What do buyers complain about in White Paint for Wall?

White Paint for Wall buyers on Amazon United States complain most about Paint Quality, Size-Overall, and Color. Returns run at 2.1% of orders.

When does demand for White Paint for Wall peak?

Search demand for White Paint for Wall on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the White Paint for Wall niche?

White Paint for Wall sells for $19.49 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.42 to $109.47. The average product has 4,917 reviews, the count a new listing must catch up to.

White Paint for Wall

Maybe

Products sell for $19.49 on average, inside the sweet spot. But the average product has 4,917 reviews to catch up to, so White Paint for Wall is a Maybe.

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $265K/yr292K searches / yr
90-day growth: +2.9%search demand this quarter
Competition: 60%top-5 click share · 13 brands · 66 sellers

Flapen Score

White Paint for Wall against its category

The dotted line is the Tools & Home Improvement average. Past it, White Paint for Wall is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The White Paint for Wall market on Amazon at a glance

Shoppers on Amazon United States searched for White Paint for Wall 292K times last year and spent an estimated $265K. The top 5 brands take 79% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months: 292K
Growth, 90 days vs prior 90: +2.9%
Conversion, latest week: 4.7%
Market size, estimated: $265Ka year
Peak month: August1.3× the quietest month
Top search term: white paint for wall81K searches a year

02 · Price

A sale here is worth $19.49.

Listings sell for $19.49 on average, from $9.42 to $109.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $19.49 that is $10K to $15K a year per listing.

Average price: $19.49inside the $15 to $100 sweet spot
Price range: $9.42–$109.47
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: $10K–$15K
Returns: 2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #81 within Paint & Primer. It carries 4,917 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 86%
Out of stock, average day: 0.7%
Average rank: #81in Paint & Primer
Average rating: 4.25 starsAmazon United States average 4.42 stars
Average reviews: 4,917per listing
Listings tracked: 22

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 5Amazon's first-year sales bar
Average brand age: 58 months

Products