white paint for wall
Worth a lookShows a sweet-spot price point ($19.49 avg), but a deep review moat (4,917 avg reviews) keeps it on the watch list.
Avg price
Great$19.49avg listing price — sweet spot $15–$100
Price range
Great$9.42–$109.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$265K$265K/yr · 292K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,916.59avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white paint for wall is a $265K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white paint for wall market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $244K–$292K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 0.7%
- Avg brand age
- 58 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
66
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
16%
- Rust-Oleum28%
- Zinsser26%
- Anirun11%
- Nozerix8%
- DWIL6%
- EVOLVE5%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top white paint for wall search terms
- white paint for wall81K/yr
- pintura blanca para pared69K/yr
- white wall paint55K/yr
- white interior paint16K/yr
- flat white paint16K/yr
- white paint for walls14K/yr
- white paint wall9K/yr
- white latex paint8K/yr
- wall paint white6K/yr
- white house paint5K/yr
Top white paint for wall products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zinsser 02774 PERMA-WHITE Mold & Mildew Proof Interior Paint Quart Eggshell White
Zinsser$15.514.5★1,638 rev
Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White
Rust-Oleum$16.714.5★31,417 rev
Rust-Oleum Painters Touch Latex Brush-On Paint Flat White
Rust-Oleum$9.764.5★31,417 rev
White Paint White Paint for Wall White Touch up Paint for Walls with Roller 100g Water Based Low Odor Quick-drying Suitable for Covering Stains Scratches Graffiti DIY
Nozerix$9.794.2★143 rev
Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz
Anirun$14.104.0★773 rev
Newest
by launch date
Wall Paint 17.64oz White Touch-up Paint for Walls with Roller Brush Water-Based and Low Odor Wall Repair Kit Apply for Walls and Ceilings Ready to Use Interior Paint Covers Stains Graffiti
Galitoon$14.3027 rev
EVOLVE All Purpose Whites Paint & Primer Flat (Bright White) 1 Gallon Interior Latex Excellent Touch-Up High Hiding Durable Paint for Walls & Ceilings
EVOLVE$29.41131 rev
White Paint for Wall 17.6 Floz Wall Touch Up Paint With Roller
Meuvcol$14.63118 rev
Hensire White Interior Wall Paint Water Based Matte 17oz
Generic$14.7032 rev
EVOLVE All Purpose Whites Paint & Primer Flat (Bright White) 5 Gallon Interior Latex Excellent Touch-Up High Hiding Durable Paint for Walls & Ceilings
EVOLVE$109.47131 rev
Trending
90-day click momentumWall Paint 17.64oz White Touch-up Paint for Walls with Roller Brush Water-Based and Low Odor Wall Repair Kit Apply for Walls and Ceilings Ready to Use Interior Paint Covers Stains Graffiti
Galitoon$14.304.7★
White Touch Up Paint Pen White Paint for Wall Door Cabinets Furniture Enamel (Semi-Gloss 30ML)
Vigorder$9.864.4★
White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz
SENVEN$9.674.2★
EVOLVE All Purpose Whites Paint & Primer Flat (Bright White) 5 Gallon Interior Latex Excellent Touch-Up High Hiding Durable Paint for Walls & Ceilings
EVOLVE$109.474.0★
Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz
Anirun$14.104.0★
What buyers say about white paint for wall
What buyers praise and complain about, mined from review topics.What buyers love
“Happy with my paint”
“Easy to use”
“Overall, really good primer”
“Consistent Coverage”
“The color matched perfectly and dried quickly”
“As described”
“Good Deal”
“The color was perfect”
“helped cover scratches”
“for basic small clean-up it blends in well from a normal distance”
What buyers complain about
“Terrible paint”
“Did not fit”
“Not quite White”
“To thick”
“Really poor performing product”
“Waaay too small for the price charged”
“it just didn't seem to have good coverage”
“Did not work”
“its not usable”
“The paint has an unusually strong odor”
Top return reasons
Common questions
- Is white paint for wall profitable to sell on Amazon United States?
- The niche generates $265K/yr across 22 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the white paint for wall niche?
- 13 brands and 66 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in white paint for wall?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 2.1%.
- When does demand for white paint for wall peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the white paint for wall niche?
- Listings span $9.42–$109.47; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 4,917 reviews — the moat a new listing must climb.